Overcome Self-Doubt: 5 Ways That Really Work – The Treasures Within

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mindset coach + healer for purpose-driven female entrepreneurs

5 ways To Overcome Self-Doubt and Build The Business You’ve Always Dreamed Of



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Hi there! I'm Giorgia, a mindset coach + healer on a mission to help you heal self-sabotage, so you can build a wildly profitable business from your passions.

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overcome self-doubt

What if you could overcome self-doubt and never second-guess your decisions again?

Deep down, you know what business to start, what marketing strategy to implement, what product to create.

But, as soon as the idea pops into your head, the doubts come crushing in, too.

“Who do you think you are, Marie Forleo?”

“What if I fail and end up homeless?”

“What if I’m not good enough and don’t get my clients results?”

Self-doubt is paralyzing. 

It cripples you with the worst case scenario that could happen if you take the leap. 

It makes you believe you don’t have what it takes to build your dream business. 

It fools you into thinking it’s keeping you safe. In reality, self-doubt robs you of your dreams, of the life you know deep down you’re meant to be living.

Why Do You Experience Self-Doubt?

Before we talk about how to overcome self-doubt, let’s understand why you experience it in the first place.

Self-doubt is one of the tricks your mind uses to keep you stuck in your comfort zone.

When you’re thinking about making a change or doing something new, like building a business that combines multiple passions, your mind gets scared.

It starts telling you all the ways things could go wrong, so you won’t end up hurt or disappointed if things don’t work out.

Self-criticism and abuse is its way of keeping you safe. Because, deep down, there’s a part of you who doesn’t believe you deserve to have the business and life you’re dreaming of.

If you don’t believe you deserve something, you won’t go for it. 

Related: How To Build The Confidence To Go After Your Dreams

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How Do You Develop Self-Doubt?

Have you ever watched a baby as she learns to walk? 

She’s not afraid she’ll hurt herself if she falls down. She’s not wondering if she has what it takes to learn to walk. She’s not running worst case scenarios in her head.

She just stands up, takes a first step and off she goes. When she falls down, she gets up and does it all again. Before you know it, she starts running around the house.

There was never any doubt in her little mind that she could learn to walk. 

Those doubts will come later. As that little girl grows up, she’ll pick up messages here and there that make her doubt her abilities and her self-worth.

Maybe she failed a couple of math tests and her teacher told her she’s no good with numbers. And now that she’s dreaming of starting her own business, her math phobia and fear of dealing with revenue/expenses spreadsheets is holding her back. 

Maybe she had a crush on the cutest guy in her class and her friends told her she’s not pretty enough for him to notice her. Now she’s thinking of a starting a Youtube channel, but she’s afraid she won’t attract a following because of her looks.

Maybe she was so nervous when she gave her first presentation at her new job, she stumbled her way through her speech and her colleagues made fun of her. Now she believes there’s no point in becoming a public speaker – she’s not cut out for it.

Her lack of math skills, physical beauty and public speaking ability aren’t facts. They’re stories she made up about herself in her mind. 

The same is true for you.

You made up stories about yourself based on what happened to you in the past, the mistakes you made, and other people’s opinions of you. 

As you grow up, these stories fuel your self-doubt and hold you back from doing the work you’re meant to do in the world and living the life you’re meant to be living.

Now you know the psychology behind it, let’s talk about how to overcome self-doubt once and for all.

Related: What To Do When You Feel Discouraged About Pursuing Your Dreams

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How To Overcome Self-Doubt And Build A Wildly Profitable Business

You’re the writer of your own story. You get to decide who you want to be and what to do with your life. 

Here’s what’s helped me rewrite my own story and overcome self-doubt:

1. Acknowledge Your Thoughts And Let Them Go

Negative thoughts and self-doubts are your mind’s way of keeping you safe from potential failure, disappointment, and hurt.


When you’re thinking a negative thought, simply acknowledge it. Then thank your mind for trying to protect you and let it know you don’t need that anymore: “Thank you for trying to keep me safe, mind. But I’m a big girl now. I can do this – and I will.”

It takes energy to worry about all the things that could go wrong. The same energy that could be better spent focusing on the positive things that could go right and doing the work to make those come true.

You get what you focus on, so say no to worse case scenarios and focus on your vision, on that thing that you want to do more than anything else.

Related: How To Reprogram Your Subconscious Mind

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2. Identify Limiting Beliefs And Reframe Them

I’m all for letting negative thoughts go. But, sometimes, those limiting beliefs show us our true fears.

Maybe you’re afraid of being called out as a fraud for not being good enough at what you do.

Maybe you believe that, if you don’t get every little detail perfect, you’ll be judged and criticised for it.

Maybe you’re scared that, if your dreams come true, you’ll eventually lose it all.


Once you uncover the limiting belief behind the self-doubt, ask yourself:

  • Is this your belief or someone else’s (your parents, the media…)?
  • Was this belief true once? Is this still true today?
  • What proof do you have that this belief is true?
  • Do I have proof this belief is NOT true?
  • What’s the payoff for holding onto this belief?
  • Who would you be and what would you do without this belief?

When you do this exercise, you realise that most of these beliefs are outdated, false, and often not even your own! Give yourself permission to let them go and rewrite a more empowering narrative.

ACTIVITY: Rewrite any limiting belief you’ve uncovered into a powerful, positive belief. The key here is to write something your mind WILL believe. For example:

Limiting belief: I’m not good at sales.

Unbelievable affirmation: I’m the best saleswoman in the world.

Believable affirmation: I’m getting better at sales every day.

If you believe you’re the best saleswoman in the world, by all means, make that your affirmation. But if you don’t, it’s going to be very hard for you to make your brain believe that. Every time you say that affirmation, you’ll feel like a liar.

The second affirmation is easier to believe, so your brain can get on board with that. Eventually, you may just become the best saleswoman in the world.

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3. Look At Your Past Successes

When you’re doubting yourself and your abilities to make your dreams happen, remind yourself of all the things you’ve accomplished in your life.

The good grades you got at school. The skills you’ve accumulated over the years. The job interviews you passed with flying colours. The friendships you’ve made. The foreign languages you’ve learned. The awards you’ve won.

Your mind has the annoying tendency to focus only on your past mistakes – and then blows them out of all proportions to scare you back into your comfort zone.

By reminding yourself of all the things you’ve accomplished in your life, you realise you’re capable of more than what you give yourself credit for. 


You can write a list of accomplishments and hang it up on a wall where you’ll see it often. You can collect every positive comment and email you get from clients. You can create a visual board with all your wins. Whatever works for you.

Whenever you feel discouraged, look at it and remind yourself of everything you’ve already accomplished. You can do this, too.

Related: Why “I Don’t Have Any Experience” Is Just An Excuse

desk with keyboard papers and macaroons

4. Focus On Your Goals

In the era of social media, it’s so easy to compare your chapter one or two to someone else’s chapter ten and believe you don’t have what it takes to achieve their level of success.

When you become so focused on what other people are doing, you forget about your own goals. Worse, you may mistake their goals for your own and pursue something you’ve never truly wanted.

If you didn’t feel the pressure to keep up with the Joneses, what would YOU do? What’s YOUR vision for your life? And for YOUR business?


Set a time for at least 15 minutes and jot down your desires in a diary. They can be anything from a new pair of ballerina shoes, starting every morning with 20 minutes of “me time”, have a 6-figures coaching business, hiring a virtual assistant, and everything else your heart desires.

Use this desire list to create a vision for your life and business. What would you want to see happen this month? Take action towards that.

Everyone is on their own journey and has different goals. Make sure you spend your life making YOUR dreams come true.

Related: How To Deal With Comparisonitis

stationary and nail polish

4. Make A Decision And Move Forward

I know it’s scary to make a decision without having everything figured out.

You want everything to be perfect. You want to make sure you’re making the right choice. You want the certainty of success.

Truth bomb: nothing is perfect, certain or guaranteed.

At some point, you need to make a decision and execute it. If you don’t know which decision to make, trust your gut.


Think of a decision you need to make. Maybe it’s what product to create or what client-attraction strategy to use. Think of all the possible choices you have and tune into how you’re feeling. Which one excites you the most? Go with that one.

Your brain will find every excuse in the book to make you think it’s a bad idea. It wants to protect you from possible failure and disappointment, remember?

Your heart never lies. If something excites you, trust it’s the right decision for you and that it’ll take you to where you need to go.

You wouldn’t have that desire, that intuitive feeling, in the first place if you weren’t meant to follow it.

Related: 4 Ways To Stop Worrying And Take Action Towards Your Goals

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Wrapping It Up

Experiencing self-doubt is human. You’re believing a story about yourself that’s not true and that stops you from building your dream business. To overcome self-doubt, refuse to listen to your inner critic, reframe your limiting beliefs into empowering ones, celebrate your accomplishments, focus on yourself and your journey, and make a decision. You can do this.

Have you tried all the business strategies to get more clients and make more money, but nothing’s working? If you’re ready to drop the hustle and work on the ONE thing that’s really going to get you the results you crave – your mindset -, book your FREE Breakthrough Call with me.

In the call, you will:

  • Get 1:1 coaching to identify the missing piece to your business success, so you can get out of strategy hell, ditch the hustle, and book ideal clients with ease.
  • A clear, aligned strategy to get out of your own way, step into your 6+ figures mindset, and scale your impact + income in 90 days.
  • A simple step you can take immediately to get into aligned action, so you can make 2023 the year you finally reach those big income + biz goals that have eluded you up until now.

This is also an exclusive opportunity for service-based fempreneurs to ask me any questions you have, see if we’re a good fit to work together, and find out how I can support you in making 2023 the year you finally make it big.

Spaces are strictly limited. If you’re seeing this, there’s still a space for you. Click here to book your spot now.

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I'm Giorgia, mindset coach and healer on a mission to help you heal self-sabotage, so you can finally reach the big biz + income goals that have eluded you up until now.

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