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Why “I Don’t Have Time” Is Just An Excuse (And What’s Really Holding You Back)


Hi, I'm giorgia
A transformational coach on a mission to help you break through your success blocks, so you can reach your big business and income goals with ease.
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Success Accelerator is a proven system to help you reach your next big income and business goal within 90 days. 

I don’t have time.

How many opportunities are you turning down because you don’t have the time to speak at a summit, attend a networking event, host a joint webinar?

Time is tight. You only have 24 hours in the day and no matter what Gary Vee says, you can’t hustle 24/7. You’ve got work to do. Children to take care of. Plus the whole business of eating, sleeping, and taking time off to rest and recharge your batteries.

So, when something extra comes along, no matter how exciting it is, you feel like you don’t have the time to take that on as well.

I totally get it.


What if “I don’t have time” is just another excuse your mind throws at you to keep you stuck in your comfort zone?

Let me tell you a story…

Why I don't have time is an excuse 02

You Don’t Find Time. You Create Time.

When I first realised that coaching was my calling, I resisted the idea. I was already spread so thin. I was running a skin coaching business full time, taking on the odd freelance writing gig, and barely had any time left for my partner and friends.

But this idea wouldn’t leave me alone. For a whole year, that little voice inside me was nudging me, telling me to give it a go. But, where would I find the time to get my qualifications?

I decided to carve out a couple of hours on a Wednesday afternoon to look for potential courses I could take. I straight away signed up for one and spent one hour every morning watching the lessons and doing my assignments.

There, I had found the time. And I still had plenty more for my full-time job and romantic dates with my boyfriend. This new schedule wasn’t affecting my productivity or relationships at all.

How did I make it happen?

❌ I didn’t magically stumble on a pocket of extra time.

❌ I didn’t wish and pray that some of my commitments would magically disappeared on their own.

❌ I didn’t wait until I had the money to hire an assistant to take something off my plate.

✅ I decided that this was important enough for me to CREATE the time for it.

Let me tell you what I mean:

Have you noticed how you always have time for the things you really want to do? You may say you don’t have time to speak at a summit, but you have time to go to that yoga class on the other side of town or watch an episode of Bridgerton every night before sleep.

You have the time. You’re just allocating it wrong. If you were to look at your calendar now, there are pockets of time that you use for tasks that don’t move the needle forward and don’t make you happy either.

What if you decided to use that time to speak at that summit, launch that podcast, and do the thing that excites you (and scares you at the same time)?

When I take my clients through this process, the real reason why they couldn’t find the time comes up.

You have the time. There’s something else holding you back…

Why I don't have time is an excuse 03

Why “I Don’t Have Time” Is An Excuse

If you have the time to speak at that summit, write that book, attend that networking event, then why don’t you?


🔵 I have no idea how to get started. What if I get it wrong and fail?

🔵 What if I’m not good enough and everyone realises I’m a fraud?

🔵 What if it’s too hard and I just don’t have what it takes to make it?

🔵 What if I succeed and I’m not able to handle it?

It’s easier to use “I don’t have time”. “I don’t have time” is an accepted excuse. You know that if you play this card, people are going to leave you alone. Now you don’t have to face your fear.

But if you don’t face your fear, you’ll never going to make it to 6-figures and beyond. You’ll never become an expert in your industry. Launch your podcast. Write a best-selling book.

It’s time to ditch the excuses and create the time to make your dreams a reality.

Related: How To Get Over Self-Doubt And Do That Thing You’ve Always Dreamed Of

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How To Create The Time To Pursue Your Dreams

Next time you think you don’t have the time to work on that new exciting project, follow these tips to find extra hours in your day you never knew you had:

1. Make It A Priority

If it’s a priority for you, you’ll find the time. If not, you’ll find an excuse.

Every time I make another Deliveroo order, I tell my partner, “I don’t have time to cook! I’m working!”. But, the truth is, I wouldn’t cook even if I had a day off. I hate cooking. It’s just not a priority for me.

If that’s how you feel about your new project or request, get honest with yourself, admit it’s not a priority, and move on.

But if your dream won’t leave you alone, if this is something that excites you and scares you at the same time, make it a priority.


Think about a project you’d love to do, but don’t have time for. Now, answer these questions:

  • Why do you want to do this project?
  • How will doing this change your life?
  • How will it improve other people’s lives?
  • Why is it important for you to do it now?

If you have a strong why, all your excuses will fall away.

Related: 5 Weird Questions That’ll Help You Find Your Life Purpose

Why I don't have time is an excuse 01

2. Start Small

When your project is too big and ambitious, it’s easy to get overwhelmed. Can you really dedicate a few months or a year of your life to this project? Too. Much. Commitment.

Instead, start small. Break your big goal down into small steps that only require a few minutes/one hour per day. An example?

Maybe you don’t have the time to create a website. But, you have time to buy a domain name, write copy for the homepage, or select a template for your website.

You don’t have to create the whole thing in one go. Taking one small a day will get you closer to your goal much faster than you ever thought possible. Progress is a marathon, not a sprint.


What’s the smallest step you can take to get started? Do that now.

3. Schedule It In Your Calendar

Now you’ve broken down your goals into small, actionable daily steps, it’s time to put them in your calendar. If it’s not scheduled, it doesn’t get done.

Once something is scheduled, it becomes a non-negotiable. This is why we started with getting clear on what your priorities are.


Take a look at your calendar. What tasks don’t move the needle forward? What doesn’t need to get done? Replace them with the new actionable steps you’ve just come up with and put them in your calendar.

Wrapping It Up

“I don’t have time” is just an excuse your brain creates to keep you stuck in your comfort zone. Connecting to your why is key to get past it. When you make something a priority, you’ll always find the time for it.

With love,

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I'm Giorgia, transformational coach on a mission to help you break through your subconscious blocks to success and become the confident leader who can make bold moves, so you can finally reach your big business and income goals without hustling.

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