the treasures within



life purpose and business coach

Hi, I'm Giorgia


A small town girl from Italy on a mission to help you find your life purpose and do the work you were born to do.

about you

Does this sound like you? 

It's no coincidence you're here...

You have a calling, a dream, a nagging feeling that tells you there’s so much more to life than this. You’re meant to do something bigger. Better. And no matter what you do, you just can’t shake that feeling off.

It may not feel like it now, but you have everything you need to begin. You have treasures buried deep within you. Your talents. Your skills. Your passions. No one else out there has your unique mix of abilities and gifts. Think that's a coincidence?

I believe these gifts were given to you for a reason: to help you fulfil your life purpose. You're meant to use these treasures to help other people and make this world a better place.

No one else can do what you were born to do. Will you keep playing small, or will you step up, answer the call and start making the impact your soul craves?

Deep down, your soul knows what you were born to do. But, as you got older and life got in the way, you kind of forgot about it.

You gave up on your passions to follow the traditional path, go to college, and get a job to pay your students’ loan debt and now the mortgage, too... and now you're stuck in corporate hell, wondering what on earth to do with your life…

Good news: your purpose leaves clues

The talents you were born with
The skills you've learned along the way
The activities you loved to do as a child
The passions that make you lose track of time
The dreams you can't get out of your head
The weird coincidences that happened at the right time, as if what you needed all along just fell into your lap

I call these "the treasures buried within you". They're signs pointing you in the direction of your life purpose. Your job is to follow them.

Don't know where to start? Click on the button below to download the Purpose Finder Worksheet and discover your calling in 3 easy steps:

But i don't know what my purpose is!

download the worksheet

Multi-passionate creative (and total Enneagram 1), lover of books, all things girly, and helping women fulfilling their calling.

I know what it’s like not to have a clue what to do with your life. After my childhood dream of becoming a teacher crashed and no backup plan, I feel into a deep depression.

I spent the next few years totally lost and exploring different jobs, but nothing felt right. Deep down, I knew I was meant for more, but… what?!

It was only when my boyfriend of 13 years dumped me that I decided to follow my passion and move to London to become a freelance beauty writer. Surely, this was IT?

It wasn’t. Two years later, I was living my dream and feeling more miserable than ever! It took a few more twists and turns in the road before I found my purpose. 

Now, I’m teaching you how to discover yours so you can stop wondering what to do with your life and start doing your life’s work straight away.

Want to know more about me and my story? Read on.

I'm Giorgia

about me

My mum’s lasagne (she makes everything - yes, even the pasta dough - from scratch!). Delicious.


Journaling. Desire Inventory (yes, I make a list of my desires every morning). Gratitude list.

daily ritual


Reading self-help books, listening to inspiring podcasts, and strolling around the streets of London (there’s always something new to discover here).



Buying too many cute dresses. Watching Supernatural over and over and over (team Dean all the way). Reading historical novels.

guilty pleasure


London. I fell totally in love with this incredible city the first time I went here on holiday and immediately knew I would live here one day. Dreams do come true.

places i've been



That moment when my clients realise what they’re purpose is and they have what it takes to make it happen.

part of my job


my favorite things:

I always knew I was meant for something more than a 9-5 life, but I had no idea what that was. Looking back, life had been throwing all kinds of hints at me. I just wasn’t listening. 

The first hint was a childhood dream. If you had asked 6 year old Giorgia what she wanted to do when she grew up, she’d have proudly said, “a primary school teacher who writes books on the side.”

The adults were quick to point out there was no such thing. I had to choose. So, I trained to be a teacher. But I quickly realised I wasn’t cut out for the rigid academic environment. I wanted to spend my days inspiring students to be the best version of themselves and realise their dreams, not fill in useless paperwork and attend pointless meetings.

When that dream crashed and with no backup plan, I fell into a deep depression. The next fear years were a blur. All my friends were going to uni or starting their careers, while I jumped from one idea to the next, with no clear plan or direction. I felt like such a failure. 

My friends told me to stick it out, pick something and make the best of it. But the thought of settling for an unfulfilling career path was killing me inside. I knew that I was meant for something more, to inspire people, and make a difference in the world. But what?!

Where was this big, life-changing passion everyone was talking about?

 If I was meant to do something big, shouldn’t I hear my calling loud and clear? All I heard was a whisper. A little nudge to start a beauty blog and get writing again. 

Little did I know then, that blog was the start of an incredible journey that led me to discover my life purpose…

The more I reconnected with my love of writing, the happier I felt. It was like the colour was coming back into my life. But, that whisper wasn’t satisfied. “Move to London and start a career as a freelance beauty writer,” it now said. This time, I resisted. I was in a long-term relationship with a man I thought I’d marry. He didn’t want to uproot is life and so I stayed.

But, that whisper didn’t go away. I’d wake up each morning knowing I was settling for a life that wasn’t my own, but I was too scared to do anything about it. Then, life did it for me. After 13 years together, my partner dumped me. 

At the time, I felt like dying. I spent days curled up on my bedroom floor, tears streaming down my face, “how could he do this to me?! After everything I had sacrificed for him?” It was the worst thing that had happened to me until the point. But it was also the best. With nothing holding me back home, I packed all my belongings into a tiny pink trolley and moved to London to pursue my writing dreams.

my story


I spent the next few years exploring my passion for writing. I wrote for online magazines, ghostwritten blogs, penned marketing copy for businesses. Within two years, I was living the dream and… I hated every second of it. What was wrong with me?! If even this passion thing wasn’t working…

This time I had a backup plan. I turned my beauty blog into a skin coaching business to help women look their best, at any age. It wasn’t my calling, but I loved the feeling of helping a woman see her beauty and become comfortable in their own skin. And yet, they still weren’t going after those big dreams they had put on hold until their acne cleared up or their wrinkles smoothed out.

That’s when it hit me. I was meant to help women find and pursue their life purpose. The clues had been there all along:

I had been drawn to teaching and writing all my life because I needed the skills in my coaching practice. 
I had to change jobs so many times so that I could figure out the exact Purpose Finder process I now teach to my clients. 
I had to experience the same struggles and fears my clients have about what to do with their life, so I could better understand and empathize with them. 
I had to start and run purpose-driven businesses, so I could teach my clients how to do the same.
And I had to start that beauty blog because it was the first step to the creation of The Treasures Within.

Now all the pieces of the puzzle were in place, everything made sense. Now I wake up energized and fired up every morning because I know what I’m on this planet to do.

Get the clarity you need to figure out what you’re meant to do with your life and start taking action today.

book your free purpose discovery call

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