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How Your Thoughts Create Your Reality (This Is Why You Haven’t Reached Your Next Business & Income Goal Yet)



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Hi there! I'm Giorgia, a mindset coach + healer on a mission to help you heal self-sabotage, so you can build a wildly profitable business from your passions.

Hi, I'm giorgia


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how your thoughts create your reality

Things I have manifested in the past 8 years:

✨ Moving to London, my dream city, and living near Regent’s Park.

✨ Working with amazing coaches I used to believe I couldn’t afford (it was cheaper than I thought!) – and meeting them in person too.

✨ Reaching 10K months in my business – while working fewer hours.

✨ Joining a private members club – and being able to treat my friends to it as well.

✨ Publishing a book on Amazon.

✨ Launching a podcast that allows me to make incredible connections with other mindset experts and female entrepreneurs.

I’m not saying this to brag. I’m saying this because everything I’ve achieved in these past 8 years had been on my vision board for ages – and one by one, I ticked all these items off.

I know the same is possible for you. If you have a dream that seems impossible, you also have what it takes to make it happen. 

Thoughts become things. Everything that exists in your life has, at one time, just been a thought in someone’s mind. 

If you haven’t manifested your desires yet, you’re thinking thoughts that don’t help you achieve them. Here’s how your thoughts create your reality – and how to think your way to your dream reality.

My Wake Up Call

Until 4 years ago, the idea of going to a networking event filled me with dread (not an exaggeration).

I’d enter the room like I was about to step onto a minefield, cautiously made my way to the bar to get a drink, and spend the rest of the evening in a corner playing with my phone, hoping and praying some good soul would come and talk to me – and dreading it at the same time.

Even when people approached me, the conversation was stunted. I was so nervous, I’d blurt out short answers at an incomprehensible speed… and the person would move onto someone else who could actually string a few words together. *sighs*

I thought I was simply too shy to network. Until the public speaking coach I hired asked me: “What are you thinking before you enter the room?”

🔹 “I’m too shy and awkward to network.”

🔹 “I don’t belong here. Everyone is smarter than me.”

🔹 “Will people like me?”

🔹 “What if I say the wrong thing?”

🔹 “I really can’t do this.”

🔹 “I’m just going to be by myself all evening and go home without making any connections – again.”

That’s when the penny dropped. My thoughts were creating my reality. It was a self-fulfilling prophecy.

What “Creating Your Reality” Really Means

If you’re going through a tough time – your business is failing, your relationship is on the brink of break up, or you’re high in debt, for example -, it can be triggering to hear that your thoughts create your reality. Why would people choose bad things to happen to them? Isn’t that blaming the victim?

Here’s how I like to explain this to people. There are things in life you can’t control. Like the family you’re born into. Natural disasters. The death of a loved one. These things happen whether you want to or not. Nothing you can do about them.

But, there are many more things you can control. You can control how you behave at a networking event. You can control how you run a business. You can control how you show up in relationships.

These decisions are based on your thoughts and feelings about the events you’re experiencing – and that’s what creating your reality. Denying that is giving your power away.

Related: 4 Ways Playing The Victim Is Sabotaging Your Business

How Your Thoughts Create Your Reality

So, how do your thoughts create your reality? Here’s how it works:

Step 1: Your Thoughts Become Your Beliefs

A thought is just a thought until you think it a million times. Once you assign truth to it, it becomes a belief.

An introvert in a small Italian village where everyone was loud and chatty, I stood out for wanting to read a good book instead of playing ball with my schoolmates and preferring long, deep 1:1 conversations to starting small talk with strangers.

My parents, my teachers, everyone around me constantly told me “Giorgia, you’re too shy.” And I believed them. Why wouldn’t I? That thought, uttered a hundred times, became my belief.

Beliefs are the lens through which we see the world. Humans want their beliefs to be right, so your brain is constantly looking for proof that your belief is true – and ignoring every evidence to the contrary!

The belief I formed growing up was “I’m too shy and have no social skills.” I’d constantly ignore all comments saying how polite and well-mannered I was, how my soft voice and calm energy put them at ease and soothed them, and the positive feedback on deep 1:1 conversations, and focused on the shy comments uttered by the loud extroverts in the room!

There’s a scientific explanation for this too. The brain’s selective filtering system, called priming, activates the pathways that are looking for confirmations that what you believe is true and shuts down the neural networks that would look for proof to the contrary.

This is why it’s so hard to see things from a different perspective. These beliefs are second nature to you and you stop questioning them. Without even realising it, you’ve started to create your own reality.

Related: Negative Self-Talk: Why It’s Sabotaging Your Business (And How To Stop It)

Giorgia in the Italian gardens

Step 2: Your Beliefs Become Your Identity

Your identity is made up of the “I am” beliefs about who you are and the “I can” beliefs about who you’re capable of becoming in the future. Based on these beliefs, you then create a story about what’s possible or not possible for you – and take action from that place.

Here’s an example: Once I started to believe that I was shy, I made up all kinds of stories about what I could and could not do.

  • “I’m shy and shy people hang out in a corner of the room at networking events.”
  • “I’m shy, so I can’t do public speaking and be the face of my brand.”
  • “I’m shy, so I can’t do videos. I can only write blog posts.”
  • “I’m shy and shy people only speak when they’re spoken to. I can’t initiate a conversation.”

Once I made up all these stories about myself, I started acting them out in the real world. I’d go to a networking event and hang out in a corner of the room, waiting for people to initiate conversation. I’d run a business hiding behind my blog and a perfectly curated social media presence without ever putting my face out there.

I was acting in a way that reinforced my belief and getting the results a shy person should get – not the results I wanted. Can you see how you’re always creating your own reality – even when you don’t like what you’re creating?

It’s not your fault. This is how your mind operates when left to its own devices. But once you become aware of it, then you get your power back and can start rewriting your own stories. You can choose thoughts that create a better reality and finally reach your wildest income and business goals.

your thoughts create your reality 01

How To Think Your Way To Your 6+ Figures Business (And Anything Else You Desire)

Now that you know how you’re creating your current reality, how do you change it so you can create the results you actually want?

1. Become Aware Of Your Thoughts

If your thoughts create your reality (and they do!), the first step is to become aware of what you’re thinking. Studies show that a person has an average of 6200 thoughts every single day! Most of these thoughts are automatic, passing through your brain without you even being conscious of what’s happening.

When last year, my coach asked me to record every single thought I had for 2 days, I was shocked to discover how many times “I’m not good enough” came up. “What if I fail at this?,” or “I’m not good at sales,” or “Can I really do this?” were all different flavours of the same “I’m not good enough” belief. It was literally on repeat all day long.


For the next 48 hours, write down every thought you have. Ok, it may not be possible to jot down every thought, but jot down as many as you can. I’ve done this exercise myself and yes, it’s time-consuming, but also eye-opening. After 48 hours, go back through your notes:

  • What stands out to you?
  • What thoughts are you thinking more often?
  • Are there any common themes?
  • Based on your thoughts, what beliefs have you formed about who you are and what you can do?

Related: What To Do When You Feel Discouraged

Italian gardens at Hyde Park

2. Challenge Your Thoughts And Look For New Possibilities

Your brain is naturally wired for survival, so it’s always looking for why something won’t work.

❌ “I can’t expand into a new niche. I’m not qualified for that.”

❌ “I can’t go live on Instagram. What if I say the wrong thing and accidentally upset someone?”

❌ “It’s wrong to charge so much for coaching. People will think I only care about the money.”

Negative thinking and catastrophizing is how your brain keeps you safe from failure, from criticism, from making a mistake, from looking bad – anything that could hurt you.

What the brain never does (unless you train it to) is to think of all the reasons why it WILL work.

✨ If you think you’re not qualified enough, challenge it and ask yourself, “what experience do I already have that’ll help me do this? What qualifications could I get to support me with this?”

✨ If you think you’ll upset someone on IG, ask yourself “how likely is it to happen? And if it does, how could I solve that?”

✨ If you’re afraid of charging high prices, what would be possible for you once you have that extra money?

When you step into possibilities, you’ll realise the worst case scenario won’t likely happen – and even if it does, you can handle it. What’s more likely to happen is that you reach your goals and create the reality you’ve been dreaming of.


Look back at the negative thoughts and beliefs you’ve uncovered in the previous exercise and challenge them.

  • Are these thoughts and beliefs 100% true?
  • Are there any other possibilities?
  • What evidence do you have to the contrary?

Related: Why “I Don’t Have Enough Experience” Is Just An Excuse

Giorgia with swans

3. Rewrite Your Story And Create A New Identity

Now you know those thoughts and beliefs are not true, it’s time to rewrite them and create a whole new identity. This is a two-step process: the first part is mindset and the second embodiment. Let’s see how they both work.


Mindset work is about reframing those beliefs into something positive AND believable.

If you go from “I’m terrible at sales” to “I’m the best sales person in the world,” your brain won’t believe it and you’ll be back at square one. Reframing this negative belief into “I’m getting better and better at sales every day” works better because your brain can get on board with that.

Negative beliefs were formed through repetition. You’ve heard them so many times, you stopped questioning them and they became your truth. Now it’s time to do the same with your new positive beliefs. The more you repeat them, the sooner they’ll become your new truth – and your new reality.


Reframe each negative thought and belief into a positive and believable affirmation. Once you have your affirmations:

  • Write them down on a piece of paper and hang them in a place where you’ll see them often.
  • Set them as reminders on your phone.
  • Set them as screensavers for your laptop or phone.
  • Repeat them to yourself as you brush your teeth with your left hand (or right hand, if you’re left-handed). This means you need to concentrate on what you’re saying, so it can sink in faster.


Mindset work alone will take you far – but it’s slooooooooooow. To speed up the process and create your new reality faster, you need the embodiment work too.

Embodiment work means taking the mindset work from your head to your heart and putting your new thoughts in practice. In other words, it’s acting like the person who already has what you want.

When I was working on reframing my belief that I’m shy and can’t network, I challenged myself to go to networking events and act like a confident networker:

✨ I did power posing before the event so I could enter the room with my head high.

✨ I approached strangers and introduced myself.

✨ I asked people for their contact details so we could stay in touch.

Yes, it was scary, uncomfortable, and totally outside of my comfort zone. But afterwards, I felt confident, powerful and free… and I realised I actually enjoy networking and meeting new people. Turns out, I’m not shy, just introverted.

Now I know what works for me, I can go to networking events, meet new people and, once I had my fill, go home feeling happy and fulfilled. And none of this would have happened if I had not put the mindset work in practice.


What action can you take to challenge your beliefs and create a new identity?

  • If you don’t feel worthy of charging high prices, what if you put out a high ticket offer?
  • If you’re scared of going live on Instagram, go live privately to get practice and calm your nerves.
  • If you believe that you need to work 24/7 to make money, stop working at 3pm and take the rest of the day off to relax.

Yes, it’s scary. This is when it’s helpful to have the help of a coach or a close friend to hold you accountable and work through your fears as they come up (and they will come up). I was working with a public speaking coach when I worked on rewriting my shy story and acting like a confident networker. Having someone to encourage me, support me, and hold me accountable made all the difference.

Related: Who Do You Need To Become To Reach Your Goals?

Wrapping It Up

Your thoughts create your reality. They turn into beliefs that become your identity and influence the actions you take and, as a result, determine the results you get. Creating a different reality all starts with choosing different thoughts – thoughts that support you in reaching your goals and finally creating your 6+ figures business.

Are you a female coach or online service provider trying to reach your next level of success, but no matter what you do, you always get stuck in busy work with no results to show for it?

I invite you to join my new online training course, The Self-Sabotage Solution, where I share my proven Success Embodiment Method to release your subconscious blocks to success, so you can achieve your next income and business level – without working harder!

1️⃣ First, we identify and clear the subconscious success block that keeps you stuck in busy work, so you can ditch the hustle and reach your next level of business success while working fewer hours. 🚀

2️⃣ Then, we put the mindset work in practice with a set of high-performance tools and habits to transform your identity, so you can attract higher-paying clients and opportunities that match the next level version of yourself.💰

3️⃣ Finally, we create a game plan so you know exactly what steps to take and strategy to use to achieve the juicy business and income goal that have been out of reach up until now, so you can have more money (and freedom!) without hustling 24/7. 💪


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I'm Giorgia, mindset coach and healer on a mission to help you heal self-sabotage, so you can finally reach the big biz + income goals that have eluded you up until now.

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Take the quiz to discover the real reason YOU don't have the business success, clients, and money you want yet. What could you achieve if you healed that?

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