the treasures within

Inquire 

arrow

executive coaching for companies

How to Convert Your Audience into Buyers with Your Words With Hollie Tkac

Podcast

Search

Learn more

Hi there! I'm Giorgia, a mindset coach + healer on a mission to help you heal self-sabotage, so you can build a wildly profitable business from your passions.

Hi, I'm giorgia

arrow

How are you sabotaging your business success?

Take the quiz to discover the real reason YOU don't have the business success, clients, and money you want yet. What could you achieve if you healed that?

take the quiz

FREE quiz

Do you know how to speak to your audience in a way that makes them want to buy from you straight away? 

Copywriting is the #1 skill business owners need to master to grow their business – and thanks to AI tools like Chat GPT, it has never been easier. 

The catch? If you don’t understand the principles of writing copy that converts, even the best AI tools won’t help. Technology can’t replace a good copywriter just yet.

“Your offer serves as the guiding post for your copy, and you need to know it clearly to create effective messaging.”

Hollie Tkac

Hollie Tkac is a Certified Clickworthy Copywriter who has helped numerous clients achieve incredible results through effective copywriting. In this podcast episode, Holly shares valuable insights on conversion copywriting, top tips to write copy that converts, the role of AI in copywriting and so much more. Let’s dive in!

In This Episode

  • Welcome Hollie! Her story and how she became a copywriter. 
  • Why is writing copy essential for business owners, and what is conversion copywriting?
  • Hollie’s top tips for writing copy that converts.
  • Market research, the missing piece in effective copywriting.
  • Do copywriters support clients in achieving clarity regarding their offers and target audience?
  • Practical methods for conducting market research.
  • Formatting, the secret weapon to improve the appearance and readability of copy.
  • Are there any specific language choices that can make copy more engaging?
  • What is your take on avoiding the use of “you” in sales pages and how can it be improved?
  • The shift towards more empowered marketing and the focus on aspirations rather than pain points.
  • Hollie’s thoughts on the use of AI tools in marketing, particularly in copywriting.
  • How can AI-generated content be personalized and aligned with an individual’s tone and style?
  • Parting words and how to connect with Hollie.

Resources

Quotes 

  • “The conversion copy trifecta includes the right offer, the right messaging, and the right audience.”
  • “Using the language of your ideal clients in your copy is more effective than using your own fancy terminology.”
  • “Using self-focused language like ‘I’ and ‘my’ shifts the focus away from the reader, so it’s important to use reader-centric language.”
  • “You miss an opportunity when you avoid talking about pain points.”

Liked it? Share it with a friend who needs to hear this too.

Reply...

reader faves

browse by category

purpose

podcast

mindset

MULTI-PASSIONATEs

Browse
Categories

business

Search

find out more

I'm Giorgia, mindset coach and healer on a mission to help you heal self-sabotage, so you can finally reach the big biz + income goals that have eluded you up until now.

welcome to the treasures within

arrow

Hello

how are you sabotaging your biz success?

Take the quiz to discover the real reason YOU don't have the business success, clients, and money you want yet. What could you achieve if you healed that?

take the quiz

free quiz

book your free CLARITY call

Committed to healing self-sabotage, so you can finally reach your big biz + income goals? Find out if I'm the right coach for you and how I can support you in making those goals your reality.

ready to start?

© the treasures within 2020 - 2023 | PRIVACY POLICY | TERMS OF SERVICE