Do you know how to speak to your audience in a way that makes them want to buy from you straight away? 

Copywriting is the #1 skill business owners need to master to grow their business – and thanks to AI tools like Chat GPT, it has never been easier. 

The catch? If you don’t understand the principles of writing copy that converts, even the best AI tools won’t help. Technology can’t replace a good copywriter just yet.

“Your offer serves as the guiding post for your copy, and you need to know it clearly to create effective messaging.”

Hollie Tkac

Hollie Tkac is a Certified Clickworthy Copywriter who has helped numerous clients achieve incredible results through effective copywriting. In this podcast episode, Holly shares valuable insights on conversion copywriting, top tips to write copy that converts, the role of AI in copywriting and so much more. Let’s dive in!

In This Episode

• Welcome Hollie! Her story and how she became a copywriter. 
• Why is writing copy essential for business owners, and what is conversion copywriting?
• Hollie’s top tips for writing copy that converts.
• Market research, the missing piece in effective copywriting.
• Do copywriters support clients in achieving clarity regarding their offers and target audience?
• Practical methods for conducting market research.
• Formatting, the secret weapon to improve the appearance and readability of copy.
• Are there any specific language choices that can make copy more engaging?
• What is your take on avoiding the use of “you” in sales pages and how can it be improved?
• The shift towards more empowered marketing and the focus on aspirations rather than pain points.
• Hollie’s thoughts on the use of AI tools in marketing, particularly in copywriting.
• How can AI-generated content be personalized and aligned with an individual’s tone and style?
• Parting words and how to connect with Hollie.

Resources

• Download Client-Attracting Email Swipe: https://hollietkac.lpages.co/email-swipe/ 
• Visit Hollie’s website: https://www.hollietkac.com 
• Check out Hollie’s Instagram: https://www.instagram.com/hollietkac/ 
• Hollie’s mentor, Sara Anna Powers: https://www.saraannapowers.com 
• Hollie’s coach, Rose Radford: https://www.roseradford.com 
• Take the Success Archetypes quiz: https://thetreasureswithin.net/quiz
• Book your FREE Discovery Call with Giorgia: https://app.acuityscheduling.com/schedule.php?owner=17213636&appointmentType=11135907
• Connect with Giorgia on Instagram: https://www.instagram.com/itsgiorgiag/ 

Quotes 

• “The conversion copy trifecta includes the right offer, the right messaging, and the right audience.”
• “Using the language of your ideal clients in your copy is more effective than using your own fancy terminology.”
• “Using self-focused language like ‘I’ and ‘my’ shifts the focus away from the reader, so it’s important to use reader-centric language.”
• “You miss an opportunity when you avoid talking about pain points.”

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