“Why isn’t this working already? Should I just give up?”
I had been working on my business for a few months and things just weren’t happening…
Where were the hoards of clients waiting to buy my programme? Why didn’t top publications accept my guests posts? Heck, even bloody Google wasn’t indexing my posts…
Everyone else seemed to have a fast pass to success. One day, no one has ever heard of them. The next, they’re on all the podcasts, selling out group programmes, and making six figures in revenue.
How are they doing it?! How do you become an overnight success?
You don’t. In her book, “How To Be An Overnight Success”, Rodial founder Maria Hatzistefanis reveals it took her more than a decade to become an overnight success.
Maria isn’t the exception. Here’s the truth about overnight success no one tells you about:
Overnight Success Is The Exception, Not The Rule
It’s possible to reach big goals in a short space of time. My success coach, Emily Williams, reached 6 figures in 6 months and 7 figures in 18 months.
She’s the exception, not the rule.
For most people, achieving success takes longer – a lot longer. You have to master your craft, create your network, build your reputation… These things take a lot of work and time.
I’m talking about years working on your dreams with little to account for it. A few clients, a press mention here and there, barely any money…
Success is like a snowball. At first, it’s so small, you’re wondering if it’s growing at all… But once it starts to pick up momentum, it grows bigger and bigger until everyone knows your name and wants to work with you.
Keep doing your best work and you’ll get there.
You’re Only Getting The Highlight Reels
Want to know how my coach Emily reached 6 figures in 6 months? She didn’t just open her business and had clients pouring in.
When she first started out, she was struggling to get her business off the ground and even had 54 no’s in a row.
She knew she couldn’t do it on her own. She invested $7.500 dollars (she put it on her husband’s credit card) to join a coaching programme to learn the ropes and then spent every waking moment working on her business. Her own coach told her she was showing up like she had 6 months left to live!
Emily knows you can achieve big results in a short space of time. But today, she recommends her clients take it a little easier than she did to avoid burnout and enjoy their life more while building their businesses.
Other people achieve big success quickly because they’ve already spent years mastering their craft, building a network of influencers willing to promote them for free, or have several failed businesses already and have learned the hard way what works and what doesn’t.
When you dig deep, all overnight success stories didn’t really happen overnight – and definitely not without a lot of hard work and sacrifice.
Related: How To Achieve Work-Life Balance
Overnight Success Can Kill Your Business
You know what they say… Be careful what you wish for.
Having a million people visit your website in one day sounds amazing… until you realise your website can’t take the hit, it crushes, and now you’re losing millions in revenue because people can’t access it.
Or you’d pay anything for a mention in a big Youtuber video. But when that happens, you receive more orders than you can fulfill. Your team is overwhelmed, your customers are disappointed by your poor service, and you realise you don’t have enough money and resources to scale your business fast enough to meet demand.
Rather than making your business, overnight success has killed it for good.
Sustaining fast growth requires a solid foundation, money, and resources to scale. If you don’t have these things in place, slow and steady wins the race.
Wrapping It Up
Overnight success doesn’t happen overnight. It takes years of hard work, mastering your craft, building your network, overcoming challenges, and putting yourself out there. It’s not easy. But it’s totally worth it.
If, like Emily, you would like to fast-track your way to success and work with a coach who can give you a proven process to build your business, check out my 1-on-1 coaching programme here. I’ll help you find your perfect business idea, create your offer, attract your ideal client and get your business off the ground – way faster than you would on your own.