Ep 016: The Purpose Cycle With Jonathon Tucker – The Treasures Within

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success coach for creative +
multi-passionate female entrepreneurs

Ep 016: The Purpose Cycle With Jonathon Tucker


March 15, 2022


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Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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Jonathon Tucker is the founder of the Purpose Cycle, an author, podcast host, teacher, and life coach who supports people in finding their purpose and realising their full potential. 

After struggling for years with low self-esteem, a victim mindset, and mental health issues that would affect every aspect of his life, from relationships to finances to health, he realised he was in the beginning stages of the Purpose Cycle.

Dividing life into seasons gave him a sense of direction and helped him find the strategies to help him create a better, purposeful life. Jonathon has now been doing mindset work and practicing what he preaches for more than a decade and now he’s sharing everything he learned in his coaching practice, his podcast, and his book, called The Purpose Cycle, to empower people to find their purpose and go on a path to be the best version of themselves.

In this interview, Jonathon talks about the different stages of The Purpose Cycle, how to find out your purpose when you’re multi-passionate, and lots more. Let’s dive in!


  • Welcome Jonathon! His story and how he decided to become a coach and help people find and pursue their purpose. [02:19]
  • The five phases of the Purpose Cycle. [05:22]
  • Why we sometimes pursue the wrong purpose and what to do about it. [08:42]
  • How failure is a stepping stone to success and finding your purpose. [10:18]
  • Why it’s ok to start the Purpose Cycle again after you’ve outgrown your current purpose. [13:03]
  • How to find your purpose when you’re multi-passionate. [15:23]
  • How to know which passions to pursue professionally and which ones in your free time. [17:20]
  • On starting small and picking up traction overtime. [20:11]
  • How to deal with imposter syndrome. [23:22]
  • How to turn your weaknesses into strengths. [27:48]
  • What’s a habit or belief that has most improved Jonathon’s life in the past 3 years? [31:58]
  • What’s one way multi-passionates can build a business and life around their passions, according to Jonathon? [35:27]
  • Parting thoughts and how to connect with Jonathon. [37:07]


Visit Jonathon’s website: ​​www.thepurposecycle.com (use code PURPOSE10 to get 10% off Jonathon’s book)

Get Jonathon’s book, The Purpose Cycle (currently only 0.99p!): https://www.amazon.co.uk/dp/B09NRL89VY/ref=cm_sw_r_apan_glt_DPD55P5FQ8EW349PFFNW

Connect with Jonathon on Instagram: @thepurposecycle

Connect with Jonathon on Facebook: https://www.facebook.com/ThePurposeCycle/

Connection with Giorgia on Instagram: https://www.instagram.com/giorgia.guazzarotti/


The Treasures Within podcast on Apple Podcasts

The Treasures Within podcast on Spotify

The Treasures Within podcast on Stitcher


“There’s also pretty big failures as well. And in the context at the time, it felt massive. But when you look back on it, actually it sets you up for a lot of success.”

“Something that we worked for, that we don’t care about is called stress, but something that we’ve worked for, that we do care about it’s called passion and that helps drive you to reach your goals ultimately.”

“You can watch a million YouTube videos, listen to a million podcasts about how to do something, but unless you do it and maybe overcome some challenges along the way, that’s the only way you can. ”

“It’s great to have imposter syndrome because it means that you’re challenging yourself. If you are in a situation where you haven’t got imposter syndrome, then you’re clearly not out of your comfort zone.”

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I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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