How To Turn Your Struggles Into A Thriving Business

the treasures within



success coach for
multi-passionate women

Looking For The Right Business Idea? Forget Your Passions. Look At Your Struggles.

Life Purpose

May 10, 2021


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Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

Hi, I'm giorgia


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Multi-passionate business idea

Hate the idea of niching down? Discover the secret to turn ALL your passions into ONE online business.



turn struggles into business success 01

Wondering what to do with your life next? 

Forget about your passions for a moment – you have too many to pick just one, anyway.

Look at your struggles. What are you avoiding right now? What are you fighting? What are you going through that you wish you weren’t?

They say your struggles are your biggest teachers. They’re also a clue about what you’re meant to do with your life and the impact you’re meant to have in the world. 

It’s a lesson I’ve learned the hard way…

How My Struggle Helped Me To Find My Calling

Your struggle doesn’t have to be a big trauma. It can be anything that makes you suffer.

For me, it was figuring out what to do with my life. As a multi-passionate creative, I often wished I had 100 lifetimes so I could pursue a different career in each of them and do all the things I loved.

Instead, I was stuck in real life on planet Earth and had to make a choice. Pick one thing and do that forever.

It’s not like I wasn’t trying. I’ve spent the decade after graduating from school to look for my one big, all-encompassing passion.

I’ve always loved teaching, so I trained as a primary school teacher… only to find out I’m not cut out to work in a rigid academic environment. 

I have a knack for languages, so I toyed with the idea of becoming a translator – but the limited career options felt too stifling.

I’m great at organising, so I tried my hand as a personal assistant – but the constant demands on my time were driving me nuts.

I’m passionate about all things beauty, so I had a long stint as a skin coach – but after I mastered the basics of skincare, I got bored out of my wits.

I’m obsessed with writing, so I worked as a freelance writer for a couple of years – but even following my biggest passion felt like a life sentence. What about all those other passions I wasn’t pursuing?

I kept beating myself up for all these failures. I had started many things, only to abandon them after a few years (or months)… 

Why did I have to be so flaky?! Why couldn’t I stick to just one thing like everyone else?

It wasn’t until I stumbled onto Marie Forleo, the woman who coined the term “multi-passionate entrepreneur” that I realised that was a thing. My thing.

I couldn’t settle on one thing because I wasn’t cut out to do just one thing. I’m cut out for doing a lot of things – often, at the same time.

That realisation set me free. Looking back, I didn’t see a list of failures anymore. I saw a clear pattern, a trail that was leading me to my current career, a business coach for multi-passionate women.

Each “failed” career taught me something:

  • How to start and grow a business
  • How to identify a common theme between your interests
  • How to overcome feeling like a flaky failure and other common limiting beliefs multi-passionate people have about themselves and their abilities
  • How to make the most of your time, so you can pursue all your interests without getting overwhelmed 
  • How to create a business and life based around your passions (plural)

And lots more…

All things I teach to my multi-passionate clients today. I had to go through the fire and learn these things the hard way, so I can help other people overcome the same struggle and build a business and life around their passions too.

Related: 5 Myths About Multi-Passionates You Need To Stop Believing Right Now

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How To Turn Your Struggles Into Success

Your struggles will lead you straight to your calling and start the right business, if you let them. Here’s how:

Embrace Your Struggles

What you resist, perists.

The more you fight your struggles, avoid them, look for ways to dodge them, the longer they’ll be in your life.

The only way out of a struggle is through the fire. The first step is acceptance.

Accept that this is what you need to go through. Don’t ask why. The lesson will show up after you take that first step. 

All you need to know right now is that this struggle is going to make you stronger. It’s equipping you with new tools, knowledge, and experience you’ll need as you go forward in life. It’s preparing you for the next stage of your journey.

Isn’t that something to embrace? 

Related: 5 Ways To Stay Calm When Faced With Setbacks

turn struggles into business success 03

Learn The Lesson

Your struggles are your biggest teachers, but it’s hard to see the lesson when you’re in the thick of it.

Wait until after you’ve made it to the other side. Then, reflect back on the lesson within it:

  • How did this struggle change you? Did it make you stronger, wiser, more empathetic?
  • What mistakes did you make? What could you have done differently?
  • Now you’ve overcome it, what advice would you give to someone else going through the same thing?

All that struggle wasn’t in vain, if you’ve learned something from it.

Related: There’s No Failure. Only Feedback.

turn struggles into business success 02

How Can You Use These Lessons To Help Others?

Overcoming a struggle doesn’t just make a difference in your life. It makes a difference in other people’s lives.

How can you use the lesson, skills, knowledge, and experience you’ve gained from it to help someone else?

The best businesses ideas are born out of personal struggles. Here’s why:

  1. You’ve got the knowledge and experience you need to help others overcome the same thing.
  2. You’re passionate about your solution because you know it works and can truly help people.
  3. There’s nothing more fulfilling than helping someone else overcome a problem they had no idea how to solve.

You’ll need that passion and fulfillment to sustain momentum when building your business.

Related: 5 Unmissable Clues That Lead You Straight To Your Calling

P.S. Turning your struggle into your business is an easy way to get started. But, there’s so much more than goes into it. You need to refine your idea, create the right product that solves a specific pain point for your target audience, find that audience and market to them… You can do it the trial and error way or you can take the shortcut and apply for my 1-on-1 coaching programme, where I share all my secrets in creating a thriving business, the multi-passionate way. Check it out here.

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I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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