4 Steps To Your Multi-Passionate Business – The Treasures Within

the treasures within



success coach for
multi-passionate women

4 Steps To Your Multi-Passionate Business


April 19, 2021


Learn more

Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

Hi, I'm giorgia


find your
Multi-passionate business idea

Hate the idea of niching down? Discover the secret to turn ALL your passions into ONE online business.



steps to a multi-passionate business 01

Pop quiz: When you have too many passions, how do you decide which one to turn into a business?

A. You pick the passion you’re most skilled at.

B. You pick the passion that excites you the most.

C. You don’t pick one passion. You merge your passions together to create something unique.

The correct answer is…



Options A and B don’t work for multi-passionate entrepreneurs. I know because I’ve tried to monetise every passion I had separately – only to lose interest in each business within a couple of years.

Creating a business that brings your multiple passions and talents together is the perfect fit for multi-passionate entrepreneurs. You can do all the things you love, bring new passions into your business as you grow, and ditch those that don’t excite you anymore. 

So, how do you create one? Here are your 4-step guide to building a multi-passionate business:

1. Get Clear On Your Life Purpose

Multi-passionate people are so focused on passions, they often can’t see the thread that links all their interests together.

That thread is your life purpose, the work you were born to do in the world. Your passions are the treasures you were given to do that work.

Once you know what your life purpose is, you’ll clearly see how your passions seamlessly merge together. It’s like putting together the pieces of a puzzle. Once the purpose piece is in place, the full picture is revealed.

Want an example? I’m passionate about psychology, writing, entrepreneurship, fashion, and beauty. At first glance, all these passions seem totally random and unrelated.

But when you dig deeper, you can see the thread (my purpose) that unites them: they’re all tools I can use to help women fulfill their own potential, both inside and out. Once I saw that, I knew that business coaching would allow me to use all my passions (yes, even fashion – just take a look at the pictures on this website!) to pursue my purpose.

So, how do you find your life purpose?

Ask yourself these questions:

  • What am I so passionate about, I could do it all day without getting bored?
  • What do people come to me for help and advice with because they know I’m incredibly good at it?
  • What struggle have I overcome and how can I use that to help others?
  • What do I want to be remembered by?

The place where all these answers interconnect, that’s your life purpose.

If you’re struggling to find your life purpose, download your FREE Purpose Finder Workbook below and start living it today:

Related: 5 Unmissable Clues That Lead You Straight To Your Life Purpose

2. Find Your Ideal Client

The beauty of a multi-passionate business is that you don’t have to put anyone in a box – not you and not your ideal client. 

Traditional business advice says you have to focus on one person and find out as much as you can about her: gender, age, occupation, location, income, hobbies, fears, goals…

This is way too limiting for multi-passionate entrepreneurs. Choosing just one person to help is like choosing just one passion to focus on. How do you do that?!

There’s another way…

Instead of focusing on one person, you focus on one problem. Ask yourself:

  • What do you want to help people with? 
  • What’s the most pressing problem people come to you for help with?
  • Based on your current passions and talents, what do you have the capacity and expertise to help people with?

Build a solution for that problem and you’ll attract ideal clients of all stripes who need what you have to offer.

Related: How To Find Your Strengths

steps to a multi-passionate business 02

3.  Build Your First Product

Now you know what problem to solve, you need to create your first product or service.

You can do 1-on-1 coaching/consulting. Write an ebook. Create a course. Build a membership site. Manufacture a physical product… The options are endless.

As a multi-passionate entrepreneur, your instinct is to create all the things – at the same time.

You can totally work on more than one thing IF that’s how you do your best work. I know I work best when I focus on one big project and a small one on the side. 

But you do have to prioritise ONE big project or offering if you want to start making some money (if not, you don’t have a business – you have an expensive hobby).

Make a list of all the products and services you could be offering and then ask yourself:

  • Which offer excites me the most?
  • Which offer has the potential to be the most profitable? 
  • Which offer takes the shortest amount of time to create?
  • Do I have everything I need – time, money, tools, resources – to create this offer right now?

When you find an offer that hits all the right spots, prioritise that and leave the rest for later.

Related: How To Choose What To Focus On In Your Business

steps to a multi-passionate business 03

4. Build A Possibility Mindset

Forget about a bad economy, lack of business experience, or not enough savings in the bank. You’ll face these challenges along the way, but they’re easier to deal with than you think.

The true enemies that can kill your business before you even start are self-doubts, fears, and limiting beliefs. When you’re starting your business, they’re luxuries you can’t afford.

Because if you think you can’t, that you’re not good enough, that something is scary, you won’t even start.

And you MUST start. You have passions and treasures you’re meant to share with the world. There’s work only you can do. People only you can help.

The only way to do that is to go from self-doubt to self-confidence. From fear to excitement. From negative beliefs to positive ones.

You need to build a possibility mindset. Here are a ways to get you started:

  • Challenge negative thoughts: When one pops into your head, ask yourself, “Is this really true? Do I have tangible proof that it’s true and will always be true?” 99% of the time, the answer is no.
  • Saturate your mind with positivity: Read self-help books. Write down affirmations and hang them on your walls or set them up as reminders on your phone. Listen to inspiring podcasts. 
  • Spent time with positive people: You’re the average of the 5 people you spend your time with. So, spend your time with people who encourage and support you in pursuing your dreams. If you don’t have anyone like that in real life (it’s ok, I didn’t have anyone either when I started my first business), join online communities, Facebook groups, or members clubs. Your people are out there – go find them.

The more you saturate your mind with positive thoughts and your life with positive people, the sooner you’ll be able to overcome any challenges that stand in your way and create a thriving business.

Related: How To Overcome Self-Doubt And Do That Thing You’ve Always Wanted To Do

Need help to create your multi-passionate business? Check out my 1-on-1 coaching programme, “Jump Start Your Multi-Passionate Business.” In just 3 months, you’ll discover your multi-passionate business idea, create your first offering, overcome any negative beliefs that keep you stuck, and find clients who can’t wait to buy from you. Click here to book your FREE call and get started.

Liked it? Share it with a friend who needs to hear this too.


reader faves

browse by category








Learn more

I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

welome to the treasures within



purpose finder worksheet

Have no idea what you're born to do or what business to start? Find out today.



book your free discovery call

Get the support and clarity you need to build your dream biz, the multi-passionate way.

eager to start?

find your business idea (without niching down)
Discover the unifying theme that links your passions together, so you can turn them ALL into ONE online business (plus weekly tips on how to build your dream biz).