5 Things To Consider Before You Start Your Multi-Passionate Business

the treasures within



success coach for
multi-passionate women

5 Things To Consider Before You Start Your Multi-Passionate Business


March 15, 2021


Learn more

Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

Hi, I'm giorgia


find your
Multi-passionate business idea

Hate the idea of niching down? Discover the secret to turn ALL your passions into ONE online business.



things to consider before starting your multi-passionate business 04

Are you a multi-passionate creative with a business idea you can’t wait to pursue?

Hold your horses.

I know you’re so excited, you want to dive right in and bring your idea to life – like RIGHT NOW. I’ve been there, too. MANY times.

Here’s what I learned: you can have the most exciting business idea in the world, but without a solid foundation, you’ll struggle to get it off the ground. 

I want you to go into business with your eyes wide open, so you can bring your vision to life the right way and leave your mark on the world.

Here are 5 things to consider before you start your multi-passionate business:

things to consider before starting your multi-passionate business 06

1. Discover Your Calling

Let’s be honest here. As a multi-passionate creative, you know you won’t stick to a business idea too long. What excites you today will bore you to death two years from now. 

This is why I don’t recommend you follow your passion(s). Passion is fickle. It burns bright for a while… and then you’re stuck with a business that’s starting to feel like a prison (guess how I know?).

A better way is to discover your calling. We all have a purpose on this planet and we’re all given passions, skills, and life experiences – what I call “the treasures within” – to pursue it.

As a multi-passionate creative, your calling looks different from the norm. Doing only one thing – be that a lawyer, a teacher, or a restaurant owner – for your entire life isn’t for you.

You’re meant to do so much more than that. Once you know what your calling is, you can combine all your different treasures to fulfill it. 

So, how do you find your calling? Here are a few questions to ask yourself:

  1. What activities make you lose track of time?
  2. What do people always come to you for because they know you’re the best at it?
  3. If you had a magic wand, what world problem would you solve and why?
  4. What struggles have you overcome and how did they shape you?
  5. If you could give a TEDTalk, what would you be talking about?

You’ll start to see some patterns emerging. That’s your calling.

Struggling to find your business idea because you hate the idea of niching down? Download your FREE “Find Your Multi-Passionate Business Idea” workbook to discover the unifying theme that links your passions together so you can turn them ALL of them into ONE online business:

P.S. While your calling stays the same throughout your life, the way you pursue it will change. Your multi-passionate business will look different every few years as you gain new skills and experiences to help you fulfill your calling in a different way.

Related: 5 Unmissable Clues That Lead You Straight To Your Calling

things to consider before starting your multi-passionate business 01

2. Focus On Your Message

“Pick the smallest niche you can find – that’s where the money is,” says every business guru.

It’s not bad advice. Niching down helps you gain traction faster. It just doesn’t work for multi-passionate people. We can’t fit all our many passions and skills into a tiny box. 

But, trying to appeal to everyone doesn’t work either. People do want to put you in a box. If they don’t get what you do, they won’t work with you.

What’s a multi-passionate creative to do?

Focus on your message. This is why I recommend you focus on your calling first. What’s your purpose on this planet? What do you stand for? 

I take a stand for being multi-passionate. I want all my fellow multi-passionate ladies out there to know it’s possible to create a business that merges all their many talents and passions together. You don’t have to choose just one thing and do that for the rest of your life.

I don’t care how old you are, if you’re married or single, what job you’re currently in or all the other elements that go into creating your “ideal client” profile.

I talk to ALL multi-passionate creative women. If you’re one of them, you’ll resonate with my message.

Focus on your message and you’ll attract the right people.

Related: Do You Need A Niche To Build A Successful Business?

things to consider before starting your multi-passionate business 03

3. Be True To Yourself

In this social media age, it’s so hard to stay true to who you are.

Everywhere you look, you see people making more money than you, working on more exciting projects, interviewing your dream guests on their podcasts, showcasing their picture-perfect life on social media…

Comparisonitis sets in and you start wondering, “Should I do that too? Will that bring me more money, more followers, more success?”

Truth bomb: you’ll never be successful trying to be someone you’re not.

You have an unique mix of skills, passions, values, and life experiences for a reason. They make you who you are and allow you to do work that only you can do.

The sooner you embrace all of who you are, the sooner you can achieve everything you’ve ever dreamed of.

Related: 5 Helpful Ways To Deal With Comparisonitis

things to consider before starting your multi-passionate business 02

4. Expect Chaos

Don’t let this put you off. Chaos is normal at the beginning. You’re alone doing all the things  – and there A LOT of things to do. 

Your days will never look the same. You’ll work on 5 different things on a Monday, face an unexpected emergency on a Tuesday, have an all writing day on Wednesday… and when you think you’re done, something new will pop up and take your afternoon in a different direction.

Don’t fight it. Expect it. Overtime, you’ll get better at identifying the tasks that move your business forward and that only you can do and those you can automate, delegate, or delete altogether.

Related: How To Know What Business Tasks To Focus On In Your Business To Reach Your Goals

things to consider before starting your multi-passionate business 05

5. Don’t Quit The Day Job

The best time to start your business is when you have a job. Yes, really.

Here’s the truth: building a successful business that generates consistent income every month takes time. You can shortcut your way to success by hiring a coach who’s been there and done it, but anyone who promises you’ll make $10K in a few weeks is a scammer. No one can guarantee that.

Unless you have a trust fund or a year’s expenses in a savings account, keep your day job and work on your business in your spare time.

Your job will give you the peace of mind to work on your business. You know all your expenses are covered and you’ll have some extra cash to invest in your business to grow it faster. Win win.

Related: How To Balance Your Side Hustle With Your Full-Time Job

If you need help to start your multi-passionate business the right way, check out my 1-on-1 coaching programme. In the first few sessions, we’ll identify your calling and make sure you’re creating a business based on your talents, passions, and mission. Then, I’ll give you all the best business tools and strategies that are working now to identify your ideal client and create an offering they can’t refuse, so you can get your business off the ground faster. 

The world needs ALL of your gifts, my fellow multi-passionate friend. 

Liked it? Share it with a friend who needs to hear this too.


reader faves

browse by category








Learn more

I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

welome to the treasures within



purpose finder worksheet

Have no idea what you're born to do or what business to start? Find out today.



book your free discovery call

Get the support and clarity you need to build your dream biz, the multi-passionate way.

eager to start?

find your business idea (without niching down)
Discover the unifying theme that links your passions together, so you can turn them ALL into ONE online business (plus weekly tips on how to build your dream biz).