3 Warning Signs You're About To Start The Wrong Business

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3 Warning Signs You’re About To Start The Wrong Business


June 21, 2021


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Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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Are you putting off starting your business for fear of picking the wrong idea?

As a multi-passionate, you have so many passions and skills you could turn into a business already – and a dozen more new shiny ideas popping into your brain every day.

With so many options, how do you know which one to pursue? You know you can make money with any of them. You also know, deep down, you’ll soon get bored with whatever you pick. Why put in the effort if it won’t last?

And yet… more and more multi-passionates are starting thriving businesses that last the test of time. How did they make the right choice from the start?

Successful multi-passionate entrepreneurs choose business ideas that suit their multi-passionate nature, not common business wisdom. 

Here are 3 warning signs you’re about to start the wrong business – one that doesn’t align with your multi-passionate nature:

1. You Don’t Have A Unifying Theme

Traditional business advice forces you to niche down and choose just one thing to focus on. This isn’t bad advice for most people – but it does NOT work for multi-passionates.

Let’s face it: if you could do just one thing, you’d be doing it already. Plus, why would you have so many passions and talents if you were meant to choose only one? Makes no sense.

You’re multi-passionate for a reason: you’re meant to use all your treasures to make an impact in the world. You just need a unifying theme.

Your passions and interests may be varied, but they’re NOT unrelated. There’s a common thread that unites them.

That thread is your purpose, your why. Even though you may feel like you like all the things, there’s a lot of stuff you have no interest in.

So, what is it about your passions that fulfills you? What purpose do they help you to achieve?

Find your purpose and you’ve got your unifying theme, your business idea. Here’s how you find yours:

  1. Make a list of all the passions and skills you have and the projects you’d like to pursue.
  2. For each of them, ask yourself: “what’s the purpose behind this passion? Why am I doing this?”
  3. Look for patterns. Chances are, most of your passions help you achieve the same purpose. I’m passionate about entrepreneurship, beauty, psychology, and writing because they all allow me to help women fulfill their full potential, both inside and out.
  4. That common purpose is your unifying theme for your business idea.

The right business idea for a multi-passionate is one that allows you to talk about and do different things under one umbrella. This way, you’ll never get bored or confuse your clients. Win win.

Struggling to find your unifying theme? Download your FREE “Find Your Multi-Passionate Business Idea” to discover yours today and start building a business that allows you to do all the things you love:

Related: Do You Really Need A Niche To Be Successful?

2. You Don’t Know Who Your Ideal Client Is

Traditional business advice wants you to pick one person to target your services to. What’s her age? Where does she live? What job does she do? How much does she earn? And on and on and on.

When you’re multi-passionate, choosing one ideal client is like choosing one niche. How the heck do you do that?! You don’t.

And yet… if you’re talking to everyone, you’re talking to no one. Your business will fail before it even starts. What’s a multi-passionate entrepreneur to do?!

Focus on your message. As British-American author and motivational speaker Simon Sinek says, “People don’t buy what you do. They buy why you do it.”

The purpose you’ve uncovered in the previous step? It’s not just the unifying theme for your business. It’s also its manifesto. It’s what you stand for. 

When you have a strong why, you’ll attract people from all ages, locations, and walks of life who believe what you believe. 

People don’t buy what you do. They buy why you do it.

Related: 5 Things To Consider Before You Start Your Multi-Passionate Business

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3. You Haven’t Validated Your Idea Yet

The biggest mistake new entrepreneurs make when starting a business? They’re so excited about their idea, they don’t even think about asking potential clients what they think about it.

And then they wonder why no one buys from them…

It doesn’t matter how awesome a business idea is to you. If people aren’t interested in it, if it doesn’t solve a problem or fulfills a need they have, they won’t buy it.

Before you invest time and money to create your product and set up your website, go out and talk to people. Ask them:

  • What’s your biggest problem around [your business idea]?
  • What’s your biggest goal in this area?
  • What has stopped you from achieving that goal in the past?
  • What else have you tried to solve that problem?
  • And anything else that’s relevant.

Use their feedback to tweak your business idea until you hear someone says: “I’d love this! How do I pay you?”

Everyone can say they love your idea – because they don’t want to hurt your feelings. You know you’ve hit the jackpot when people are actually willing to pay you for it.

Related: Should You Quit Your Job To Start Your Business?

Wrapping It Up

When starting your own multi-passionate business, make sure you have a unifying theme, a strong why people can relate to, and at least a handful of clients who validated your idea. If not, you risk starting the wrong business. 

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I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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