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life purpose and business coach

2 Ways To Start A Business When You’re Multi-Passionate (Which One Is Right For You?)


September 14, 2020


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Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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purpose finder worksheet

Don't know what you're born to do or business to start? Find out today.



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Are you multi-passionate?

Do you have multiple passions and struggle to choose which one to turn into a business?

Doing just one thing for the rest of your life feels like a prison sentence and yet… how long can you flit from one interest to the next without making any money? Girl’s gotta eat and all that…

I totally relate. As a fellow multi-passionate who wants to do all the things, I’ve really struggled to identify what I was meant to do with my life… and commit to it. That’s the hardest part, isn’t it?

Truth is, most of us aren’t meant to pursue just one passion forever. People are multi-faceted and ever-evolving. That thing you love to do today may bore you to death in a year.

It’s totally normal. Yes, really.

Instead of focusing on your passion, a better approach is finding out your life purpose. And when you know what the mission behind your business is, you can choose the best path to get there. Here’s how:

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Why You Need To Focus On Your Purpose, Not Your Passion

The key mistake multi-passionate people make is focusing on passions. You have so many, how can you pick one?! You end up doing all the things, feel more confused than ever, and even risk going into burnout mode.

Even when you settle on one passion, how long is it gonna last? I’ve lost count of the amount of blogs and businesses I’ve started when the passion bug hit me only to let them die a few short months/years later as my interest fizzled out.

You know what doesn’t fizzle out? Your life purpose. That’s the mission you came on this planet to fulfil.

Your passions are just clues that point you towards your life purpose. They’re the fuel you burn to keep going even when it seems like a lost cause. They’re the tools you need to fulfil it.

Unlike your passions, your purpose doesn’t change. But the way you fulfil it does. As a multi-passionate, you were given so many passions because you’re meant to fulfil your purpose in more than one way.

Where do you start?

If you haven’t found your life purpose yet, I recommend you download the Purpose Finder Workbook below. It’s full of questions and exercises to help you figure out what you were born to do.


Ready To Find Your Life Purpose?

Download the Purpose Finder Workbook to find out what your calling is today (plus weekly tips on how you can start living it)

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Related: Why Your Passion Is Not Your Purpose

How To Start A Business As A Multi-Passionate

Now that you have your life purpose, the mission you were born to fulfil, it’s time to start your business. You have two options here:

Path #1: Merge All Your Passions Together In One Business

Emilie Wapnick¬†calls this approach “Renaissance Business”. You create a business that allows you to incorporate as many of your passions, skills, and talents as possible.

The Treasures Within is my Renaissance Business. Here’s what I mean.

My life purpose is to empower women to figure out what their life purpose is and pursue it.

My passions are psychology, teaching, writing, entrepreneurship, fashion, and beauty.

Merge all these things together and you’ve got The Treasures Within. Teaching, writing, and psychology are passions I use every day to coach my clients and create trainings.

Entrepreneurship shaped the way I help women fulfil their life purpose: by creating purpose-driven businesses that help them make an impact in the world and become financially independent in the process.

At first glance, fashion and beauty seem to have nothing to do with coaching. But if you take a look at my website and social media channels, you’ll notice that I like a feminine design and have fun dressing up and trying different outfits.

Sure, fashion and beauty are just sprinkled in in tiny doses. But that’s what sets me apart from other coaches.

Now, it’s your turn. Think about how you can merge all your passions together to create something completely unique. Don’t discount anything. That thing you think doesn’t fit in may be what sets you apart from the competition.

Related: How To Choose A Career When You Have Too Many Passions

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Path #2: Start One Business At A Time

I love the Renaissance Business model, but it’s not for everyone.

Maybe you’re the type of person who gets consumed by one passion at a time. You like to fully immerse yourself in it for a while and then move onto the next thing,

Or, maybe, you just can’t find a way to merge all your passions in one business and don’t want to leave anything out.

In these cases, it makes sense to start multiple businesses. Just NOT at the same time.

Starting a business is hard work. It’s very rewarding, but it does require all of your time, attention, and resources to thrive.

Take it from someone who’s tried to start several businesses at the same time: you are scattered all over the place, never knowing what to focus on.

Without a clear plan (or enough time execute it), your businesses suffer. You put in all this work, but they seem to be going nowhere and you start wondering if you should quit.

Before you know it, you’re burnout and the businesses have failed.

A better approach is to start one business at a time. Think about your life purpose and what would be the easiest, most joyful business you can create to fulfil it right now.

Spend all your time and resources on making it grow. As soon as you can, start hiring a team to free up your time, so you can start focusing on your second business.

Lather, rinse, repeat. You can create as many businesses as you want using this model. The key is to automate as much as possible – or even sell the business – before you start a new one.

In the meantime, you don’t need to abandon your other passions. You can still pursue them in your free time.

Related: 5 Things I Wish I Had Known Before Starting My Business

Neither model is better than the other. The key is to figure out what’s the best path for you.

You’ve been given multiple passions for a reason. Make the most of them.

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Learn more

I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

welome to the treasures within



purpose finder worksheet

Have no idea what you're born to do or what business to start? Find out today.



purpose finder worksheet

Have no idea what to do with your life and what business to start? Download the Purpose Finder Worksheet to find out today.

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