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mindset coach + healer for purpose-driven female entrepreneurs

How To Write A Personal Mission Statement (And Why It Matters)

Life Purpose


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Hi there! I'm Giorgia, a mindset coach + healer on a mission to help you heal self-sabotage, so you can build a wildly profitable business from your passions.

Hi, I'm giorgia


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personal mission statement

Do you have a mission in this life? Something you know you’re here to do?

If you’re anything like I used to be, you don’t have a clue. You live life on autopilot: get up, go to work, ride back home, do the chores, and crash on the sofa to binge on Netflix and chocolate chip cookies. 

This happens when you don’t have a clear vision for your life. If you don’t know what your goals are, you’ll let other people determine what you do and the kind of life you have.

How do you take back control and live life on purpose – YOUR purpose?

You need a personal mission statement:

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What Is A Personal Mission Statement?

Businesses use mission statements all the time for purpose and direction.

Think of it like a compass. Every time a business wants to create a new product or is dealing with a difficult customer, they refer to their mission statement to figure out if that action is aligned with what they stand for and what they want to achieve. 

A personal mission statement does the same thing for your life. It’s the foundation everything else is built on.

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Why You Should You Create Your Personal Mission Statement?

If you’re not clear on what your vision for your life is and what you want to accomplish, you’ll live the life other people have chosen for you. Don’t let that happen to you!

Like a company statement, a personal mission statement helps you get clear on your goals, define a clear plan, and take aligned action to get there.

A personal mission statement makes sure you live life on your own terms and do things that are meaningful to you.

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How To Create A Personal Mission Statement

Step 1: Define Your Values

The first step in creating a personal mission statement is to define your core values.

What’s important to you? What do you stand for?

Values are things like security, freedom, compassion, generosity, adventure, fun, wealth, personal growth, kindness, etc…

My core values are freedom, growth, and authenticity. I thought being a freelance writer would give me all three. Instead, I found myself writing promotional articles pushing products that often didn’t give the promised results.

Freelancing gave me plenty of freedom and challenged me to grow, but the authenticity piece just wasn’t there. It was the reason why, even though I was doing what I loved, I was miserable every day.

Doesn’t matter how good something sounds on paper. If it’s not aligned with your values, it’s just a distraction taking your focus away from the work you’re meant to do in the world – one that makes you feel unfulfilled, too.


This list contains more than 200 values. If you have a value that’s not on the list, add it in. Narrow it down until you only have 5.

Whenever you need to make a decision, ask yourself, “Does this align with my values?” If it does, great! If not, ditch it. It was never going to make you happy, anyway.

Related: How To Define Success On Your Own Terms

piece of paper and feather pen

Step 2: Find Your Life Purpose

I know finding your life purpose sounds daunting, but it doesn’t need to be.

Your life purpose is the difference you want to make in the world, the impact you want to have on people’s lives and the planet.

Your values are one of the three key pieces that make up your life purpose. The other two are passions and skills.

Your values, passions, and skills were given to you for a reason. So you can do the work that only YOU can do.

FYI, your purpose isn’t a job title. It’s not architect, relationship coach, or web designer. It’s the problem you’re solving, the difference you’re making, through those jobs.

Your job title can change throughout the years, but your life purpose stays the same.


Grab pen and paper and answer these questions:

  • What am I passionate about?
  • What could I do every day without being bored?
  • What am I really great at?
  • What do people come to me for advice and help for?
  • What problem do I want to solve for people?
  • What cause is really close to my heart?
  • Based on everything written above, how can you use your passions and skills to solve that problem or help that cause?

Related: 5 Things I Wish I Had Known When I Was Struggling To Find My Life Purpose

Step 3: Write Down Your Mission Statement

Now you have all the pieces of the puzzle, it’s time to put them together and create a mission statement, a sentence that gives direction to your life and drives every decision you make going forward.


Write down one sentence that captures:

  • Your mission: What do you want to accomplish in this life?
  • Your people: Who are you doing it for?
  • Your strengths: How will you improve their lives?

Don’t overthink it. Your mission statement will evolve as you grow and evolve. Just jot down what feels right to you right now and adjust it as you go along.

tablet and random objects on a desk

Personal Mission Statements Examples

Here are a few examples of personal mission statements to get your juices flowing:

“To be a teacher. And to be known for inspiring my students to be more than they thought they could be.” — Oprah Winfrey

“To have fun in[my] journey through life and learn from[my] mistakes.” — Sir Richard Branson, founder of the Virgin Group

“To use my gifts of intelligence, charisma, and serial optimism to cultivate the self-worth and net-worth of women around the world.” — Amanda Steinberg, founder of DailyWorth

To heal old limiting beliefs and stories that stop people from fulfilling their full potential.” —Giorgia G (that’s me!).

Related: 5 Weird Questions That’ll Help You Find Your Life Purpose

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How To Live Your Personal Mission Statement Every Day

Now that you have your mission statement and you know what you want to achieve in this life, let’s make a plan to get there. 

Break down your mission in smaller, easy-to-achieve goals. My mission statement is “To heal old limiting beliefs and stories that stop people from fulfilling their full potential.”.

I have a background in psychology, business, and writing. So, I decided to use these gifts and become a success coach to empower women to build wildly profitable businesses from their passions by healing all those limiting beliefs that tell them it’s not possible for them.

Once you have a more tangible goal, break it down into smaller steps. For me, that was taking a coaching course, create a coaching programme, set up a website, etc.

You get the point. Think about the resources you have now. Your skills. Your passions. Your life experiences. How can you use all that to achieve your mission statement?


  • What type of business would allow you to make the difference you want to make in the world?
  • What’s the first big goal you need to achieve to make that difference?
  • Break that down into smaller steps.
  • Schedule each task in your calendar and do it!
  • At the end of every day, take stock of what you did and ask yourself, “did my actions aligned with my personal mission statement today?”

These questions will keep you on track and make sure you spend your days doing what you want to do, not what other people think you should do.

Wrapping It Up

A personal mission statement is a roadmap for your life, the compass that makes sure you’re living your life on your terms, creating your dream business, and doing the work you’re really meant to do in this world. Use it to make all your decisions going forward – it’ll never lead you astray.

Still don’t know the work you’re meant to do, so you can build a wildly profitable business that allows you to do work you love, make more money than you ever thought possible, and achieve location and time freedom?

Click here to book your FREE Breakthrough Call with me to discover:

  • What business you’re meant to build, based on your purpose and passions
  • What’s really holding you back from building a wildly profitable business (it’s usually NOT what you think)
  • The plan of action you need to move forward and reach your goals

You’ll come away from the call with crystal clear clarity + a plan of action to build the right business and finally achieve the life of unlimited freedom you’ve always craved.

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I'm Giorgia, mindset coach and healer on a mission to help you heal self-sabotage, so you can finally reach the big biz + income goals that have eluded you up until now.

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