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Your Passion Isn’t Your Purpose

Life Purpose


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Hi there! I'm Giorgia, a mindset coach + healer on a mission to help you heal self-sabotage, so you can build a wildly profitable business from your passions.

Hi, I'm giorgia


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passion not purpose

“Follow your passion,” they say, “and you’ll never work a day in your life.”

Biggest. Lie. Ever.

I followed my passion a dozen times. I started a skin coaching business. A freelance writing business. And a few other endeavours in between.

The result was ALWAYS the same. An initial burst of excitement, followed by the sheer bliss of getting paid to do work you love and then… a few months in, that nagging feeling of dissatisfaction creeps in again. Something’s wrong, but you have no idea what it is.

The worst part is the guilt. How can you not feel grateful for doing what you love?!

Here’s what I learned…

Passion is an important piece of the puzzle. But without purpose, you’ll never feel truly satisfied. You’ll never make the difference you want to make in the world.

Here’s why:

your passion is not your purpose 01

Passion Is About What

Your passions are the things you LOVE to do. You could literally spend all day doing them, losing all track of time in the process.

Passion is all about the emotions behind your dreams. It’s that spark of joy that drives you to do what you do. The thrill that keeps you focused and engaged for hours on end.

Your passion can change throughout your life. One year you can be into makeup and skincare, the next be obsessed with art history, and two years down the road you’re passionate about all things feng shui. Or you may have all these passions at the same time.


Grab pen and paper and answer these questions:

  • What do you love to do in your free time?
  • What makes you lose track of time?
  • What could you read 1000 books (or watch 1000 movies) on and never get bored?
  • What are you collecting?

your passion is not your purpose 02

Purpose Is About Why

Purpose is the why behind your passions. It’s the reason you’re doing what you do. It’s what brings meaning to your life and a deeper sense of fulfilment.

You’re not just pursuing your passion because you like it, because it feels good. There’s a deeper reason behind it driving all your actions. 

Your purpose doesn’t change. You can manifest your purpose in different ways throughout your life, but the reason behind it stays the same.

If you’re on this planet to inspire women to lead a healthier lifestyle, you may do that with a blog in your ‘20s, become a nutritionist in your ‘30s, and starting your own food company in your ‘50s. The goal is the same; it’s only the way you bring your purpose to life that’s different.

The best part? Your purpose is never selfish. Purpose is about serving others. It’s what prompts you to use your passions, talents, and gifts to help other people and make a difference in the world. 

Sometimes, your purpose may require that you put what you like aside or that you make sacrifices. But you don’t mind. You know that’s what you’re on this planet to do.


To find your purpose, ask yourself: 

  1. What challenges and struggles have you overcome in your life?
  2. What are your top 5 values?
  3. If you could solve a big world problem tomorrow, what would it be?
  4. Why are you passionate about the things you love?

Related: 5 Weird Questions That’ll Help You Find Your Life Purpose

objects on a desk

Why Passion Isn’t Your Purpose

Let me tell you a story.

Ever since I was a little girl, I knew I wanted to become a writer. I LOVE writing. I could literally spend hours doing it – even if I’m not getting paid a cent.

As I grew older, I started a skincare blog. It was the perfect creative outlet to merge my two big passions: writing and skincare. I honestly didn’t think anyone would read it. But people did. And they liked it.

That gave me the confidence to pursue writing professionally. I moved to London and became a freelance writer. I was living the dream. People actually paid me real money to write all day. 

It was amazing… for like a year. Then, I started feeling unhappy again. I enjoyed the writing itself… but not the types of articles I was commissioned.

The reason I love writing is  because it gives me a voice. I want to use that voice to inspire women to find their calling and get over every limiting beliefs that tell them they can’t, so they can do the work they’re meant to do in the world.

I never wanted to write promotional articles to sell them something they don’t need. Yet, that’s exactly what I was doing…

That’s when it hit me. Pursuing your passion isn’t enough. You have to pursue it in a way that serves your life purpose. 

Today, I still spend most of my days writing. But now I write the articles that align with my purpose, like this one. I’m using my passion to fulfil the mission I was put on this planet to do.

It feels joyful. And fulfilling.

Related: 5 Common Myths About Passion You Need To Stop Believing Right Now

Parisian building

Wrapping It Up

Your passion isn’t your purpose.

You can pursue your passion without a purpose. But you’ll always feel like something is missing in your life, like you’re meant to do something else. Chances are, you’ll start many new projects and change jobs every few years, only to abandon them later on because they don’t satisfy you. They’re not IT.

You can pursue your purpuse without passion. But that’s a boring life full of sacrifices and no fun. At some point, you may even ask yourself if it’s all worth it. Is life really meant to be a never-ending sacrifice?

The sweet spot is where your purpose and passion meet. Purpose is the foundation upon which to build your life and career. Passion is the fuel that keeps you going even when you feel like giving up.

You need to find both to create a fulfilling and happy life.

Still don’t know the work you’re meant to do, so you can build a wildly profitable business that allows you to do work you love, make more money than you ever thought possible, and achieve location and time freedom?

Click here to book your FREE Breakthrough Call with me to discover:

  • What business you’re meant to build, based on your purpose and passions
  • What’s really holding you back from building a wildly profitable business (it’s usually NOT what you think)
  • The plan of action you need to move forward and reach your goals

You’ll come away from the call with crystal clear clarity + a plan of action to build the right business and finally achieve the life of unlimited freedom you’ve always craved.

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I'm Giorgia, mindset coach and healer on a mission to help you heal self-sabotage, so you can finally reach the big biz + income goals that have eluded you up until now.

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