the treasures within



business coach for multi-passionate women

Finding Your Niche: Why You DON’T Need One To Have A Successful Business


October 19, 2020


Learn more

Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

Hi, I'm giorgia


purpose finder worksheet

Don't know what you're born to do or business to start? Find out today.



no business niche 01

Do you have so many different interests and passions, you’re struggling to niche down and pick one?

I’ve been there. My own passion list includes:

  • Tudor and Georgian history
  • Psychology
  • Education
  • Writing
  • Fashion
  • Skincare
  • Books
  • Owls
  • Musicals

And many more…

How do you fit them all into one business, especially when everyone else wants you to pick one, so they can put you into a neat, tiny box?

no business niche 02

The Traditional Business Niche Approach

I’ve taken plenty of online courses and worked with different coaches over the years. Their programmes all have one thing in common: they start with picking one niche. 

You make a list of all the things you’re really good at. Then pick the one with the highest profitable potential. Who cares if that’s not your biggest passion? That passion will come later.

It makes total sense… if the goal is to make as much money as possible in as little time as possible.

But, what if your goal is to create a business that fulfills you and makes an impact in the world?

I’ve tried this traditional business niche approach several times. Over the years, I’ve had a skincare business, run a history blog, pursued a career as a freelance writer…

It always ended the same way: I got bored and quit.

The traditional approach may work if you only have one passion. But what if you’re multipassionate and want to do all the things?

Related: How A Random Career Path Can Lead To Your Dream Business

no business niche 03

A New Way Of Doing Business: The Treasures Within Model

As I was trying to build my businesses the traditional way (and feeling frustrated for always getting stuck in a box that didn’t fit), I couldn’t help but wondering:

“Why do I have all these passions and skills if I can only use one of them in my business?” There must be a better way…

I call it The Treasures Within Model. It’s a business model that merges as many of your skills and passions as possible. A business built around your personality and values. A business that’s 100% unique and tailored to you.

It’s the model I used to build my current coaching business, The Treasures Within, and that I teach to all my clients, so I know it works. 

Have no idea what to do with your life? Download the Purpose Finder Workbook below to find out your life purpose today:


Ready To Find Your Life Purpose?

Feel like you’re meant for more but not sure what that is yet? Download the Purpose Finder Workbook to find out your calling today (plus weekly tips on how to pursue it).

Thank you for subscribing!

Related: How To Be Multipassionate Without Looking Flakey

Finding The Purpose Thread

The secret to building a business based on many different passions and skills is to have a theme that links them all together. I call this theme the “Purpose Thread”.

As I’ve started and quit businesses, I’ve noticed some common patterns:

  1. Education: All of my businesses – be they skincare coaching, freelance writing, or running a history blog – all aimed to teach people something. I wanted my clients to walk away with an idea they could implement to improve their life, not just sell them something.
  2. Accessibility: Doesn’t matter what I write or teach about, people always tell me I have a knack for explaining complicated concepts in a fun, simple-to-understand way that makes even scientific or academic papers accessible to everyone.
  3. Fulfilling your potential: I love writing about history and self-help because they both teach people how to fulfil their potential. Beauty, for me, is about looking your best so you can feel your best. No matter what I do, I always want people to be the best version of themselves, inside and out.

If education and accessibility are the how, fulfilling your potential is my why, the reason that drives every decision in my life.

This realisation led me to start The Treasures Within: what better way than coaching to help people fulfil their potential? This business merges my passions for teaching, writing, books, and psychology. They’re all tools I use to help my clients figure out what their life purpose is and turn it into a business. I even managed to sneak fashion and beauty in – take a look at my website and social media imagery. 

When you’re clear on your why and the common threads that link your passions and skills together, you have the seed of your dream business. After that, it’s just a matter of flashing out the details according to your personality and values.

This is what we focus on in the first few sessions of my coaching programme. I walk my clients through a series of exercises and questions designed to reveal your Purpose Thread. And then, we start putting all the pieces of the puzzle together to create your unique purpose-driven business.

If you’d like to know about working together, click here for more details about my coaching programme and book your FREE call.

I can’t wait to help you fulfil your purpose and see you do amazing things in the world.

Liked it? Share it with a friend.


reader faves

browse by category








Learn more

I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

welome to the treasures within



purpose finder worksheet

Have no idea what you're born to do or what business to start? Find out today.



purpose finder worksheet

Have no idea what to do with your life and what business to start? Download the Purpose Finder Worksheet to find out today.

free download