How To Use Brand Storytelling To Attract Clients With Molly Gould

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mindset coach + healer for purpose-driven female entrepreneurs

Ep 028: How To Use Brand Storytelling To Connect With And Attract Your Ideal Clients With Molly Gould



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Hi there! I'm Giorgia, a mindset coach + healer on a mission to help you heal self-sabotage, so you can build a wildly profitable business from your passions.

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Molly Gould interview

Are you a multi-passionate entrepreneur wondering how to communicate everything you do to your clients – without confusing them? The key is to focus on your values, your mission, and the impact you desire to make in the world:

“People want to know about the mission, the why, who you are as a business person, what kind of business you’re running, the services are kind of a byproduct of that.”

Molly Gould

Molly is the founder of Effable, a copywriter and PR agency that works with passion-led and purpose-driven brands that stand for something and aren’t afraid to stand out. Molly helps them write, tell and share their story, so they can create a bigger impact in the world. 

In this interview, Molly shares how to incorporate multiple passions into one business, the right way to share your message to connect with your clients when you do multiple things, being flexible with self-care, and so much more. Let’s dive in!

In This Episode:

  • Welcome Molly! Her story and how she found her calling. [02:03]
  • How Molly managed to fit all her passions into one business. [04:18]
  • What was holding Molly back from starting her own business? [06:17]
  • How Molly turns down clients that don’t align with her values – especially under financial pressure. [09:21]
  • Molly’s selection process for picking clients that align with her values. [14:03]
  • How to deepen your intuition, so you can always make the right choice in business. [17:11]
  • On being inconsistent with your self-care routine – and why it’s totally normal. [20:05]
  • A failure that set Molly up for later success. [21:35]
  • How multi-passionates can promote different services under one business without confusing clients. [25:59]
  • How to find your core business values – and why it’s key to connecting with your ideal clients. [29:48]
  • Why you need to fall in love with the process, not just the results, to be successful in business. [33:36]
  • How to find your brand’s voice. [37:52]
  • When is it the right time to outsource copywriting and PR? [40:45]
  • Molly’s advice on how multi-passionates can create a business and life around all their passions. [44:23]
  • Parting words and how to connect with Molly. [47:46]


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“I do see a lot of people trying to do too many things and, and you not either not enjoying it or not delivering the kind of service they should be doing, just because it’s like, oh my God, it’s money. It’s a client. And again, I’ve been that person and it doesn’t serve anybody.”

“Every little thing, every business decision, every client that you take on board. Everything like they should be on non-negotiables that they then boxes have to be ticked in every business activity. And if they’re not, if you’re willing to compromise on them, they’re really not values.”

“It’s all very well and good saying, I’ll be happy when I get this massive milestone in my life. But what about like all of the cool stuff that happens along the way?”

“If you are passionate about lots of different things, weave them into your life, but don’t be anchored to the fact that you need to make money from every single thing.”

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I'm Giorgia, mindset coach and healer on a mission to help you heal self-sabotage, so you can finally reach the big biz + income goals that have eluded you up until now.

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how are you sabotaging your biz success?

Take the quiz to discover the real reason YOU don't have the business success, clients, and money you want yet. What could you achieve if you healed that?

take the quiz

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