What To Do When You've Lost Passion For Your Business

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What To Do When You’ve Lost Passion For Your Business

Life Purpose

November 23, 2019


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Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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The first time it happened, I thought I was being flaky.

I was staring at the blank page, trying to come up with a new article idea for my skincare blog. Inspiration had forsaken me.

Truth be told, writing another article was the last thing I wanted to do. For the last couple of months, I had toyed with the idea of closing down the blog and my skincare coaching business.

My heart wasn’t in it anymore.

I thought skincare coaching would be a fun business to run, but now it just bored me to death. Each day a repeat of the previous one.

But, that business was still paying my bills and I had no idea what to do next. So, I decided to pursue new projects while still working on it. For the next few years, I went all in and explored all my passions, from writing to coaching.

But every time, history would repeat itself. I’d fall in love with a business idea only to lose all passion for it a few months later. I was so flaky!

Or not? 

Truth bomb: it doesn’t matter how much you love your job, you’ll lose all passion for it one day.

It’s like falling in love with a man (or woman). At first, you’re so in love, you can hardly bare to spend a few hours apart. 

But as life gets in the way, and habits set in, that sparkle disappears. Next thing you know, you wonder if you wouldn’t be better off with someone else.

The monotony of daily life can kill your passion for your business, too – especially when you’re multi-passionate.

Before you do anything drastic, here are 3 ways you can reignite the lost passion for your work. Only if none of them works, give yourself permission to quit and move onto the next business idea:

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How To Reignite The Love When You’ve Lost Passion For Your Business

Not sure if you can reignite the love or if you’ve lost all passion for your business? These questions will help you find out:

1. Do You Need A New Challenge?

Monotony is the death of passion.

When you do the same thing day in and day out, the excitement fizzles out. You start doing things on autopilot. You’re bored out of your mind.

That’s your cue to switch things up. Can you implement a new marketing strategy, create a new product, or expand into a new niche?

I loved skincare, but I was getting bored with writing the same type of posts. I mean, how many cleansers can you review before you run out of clever ways to say “it cleanses skin without irritation?”

When I realised that, I started brainstorming new types of posts and began writing about skincare dupes and short brand guides to help people identify their best products (and duds). That worked (for a couple of years).

But what if taking on a new challenge in your business doesn’t cut it? Sometimes, a new challenge means a new business. 

It’s possible you’re in the wrong business and no matter what you do, you’ll never reignite the love for your current one.

It happened to me when I started freelance writing. I’ve always loved writing, so I was sure it’d be a perfect fit.

I tried guest writing for other blogs, copywriting for beauty businesses, and even penned articles for women’s magazines. I hated all of it.

If you think you need to switch business idea, test the waters first. Keep your day job and do something related to the industry you want to enter into on the side.

If it turns out to be a dead-end, you can look for something else and still pay the bills.


What can you do to switch things up and make your business interesting again? Brainstorm a few ideas and pick the one that excites you the most. Now, go do it!

Related: 4 Ways To Do What You Love Today

Want to bring more of your passions into your business, so you can reignite your love for it? Download your FREE “Find Your Multi-Passionate Business Idea” workbook to find out today what business you’re meant to create:

2. Did You Give Up What You Love?

I started my skincare blog (later turned into a skincare coaching business) because I love to write. At first, that was pretty much all I did. Back then, there were no social media channels, affiliate links, and fancy page-builders. Heck, most blogs didn’t even have photos!

As all these things popped onto the scene one by one, I began to spend 80% of my time on tasks that had nothing to do with writing – or coaching clients.

Yet, I couldn’t quit. You need to be on social media to spread the word about your articles. You need affiliate links (or other monetization method) to pay your bills. And you need your website to look beautiful. 

Truth bomb: as your business grows, you’ll spend most of your time doing things that have nothing to do with your first love, the reason you started that business in the first place.

Is success really worth it if you can’t spend your time doing what you love?

That’s when I knew I had to hire a part-time VA to help me deal with all the things that were taking my time away from writing.

What can you do to have more time for those parts of the business that you’re passionate about and do more of what’s in your zone of genius?

Delegate and automate as much as you can and discard the rest. I know it’s scary. But unhappiness is too big a price to pay for success.


What activities you dislike have replaced those you like? Brainstorm a few ideas to do less of the former and more of the latter.

Related: How To Know What Activities To Focus On In Your Business

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3. Are You Overwhelmed?

The problem with having a business you love? You tend to go overboard.

Work doesn’t feel like work, so you happily skip launch while working on your business plan, stay up until the wee hours of the morning to finish your coaching programme, and attend a hundred networking events a month to spread the word.

Before you know it, you’ve burned the candle at both ends. You’re so exhausted, it takes forever to answer an email. The mere thought of going to another event or tell someone about your business makes you want to scream. 

That’s your cue to take a break from work. No, the world isn’t gonna stop turning and your business won’t crash and burn either.

Self-care doesn’t take time away from work. It gives you the fuel you need to do your best work. 


What can you do to recharge your batteries and show up full of energy every day at work? Maybe it’s taking a bubble bath every night, going for a massage once a week, or turn down your computer at 7pm so you can spend every evening with your family. Write it down and then do it.

Related: How To Prevent Burnout While Building Your Dream Business

Wrapping It Up

Sometimes, you’ve truly lost passion for your business. More often, you’re just overwhelmed and bored. Taking time off and tackling a new challenge can recharge and give you a newfound love for your business.

Not sure if you should stick it out in your current business, pivot, or build something new? Book a free discovery call with me to get the clarity you need to get a stuck and build the right business for you – the multi-passionate way.

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I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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