The Real Reason You Haven't Discovered Your Life Purpose Yet

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business coach for multi-passionate women

The Real Reason You Haven’t Discovered Your Life Purpose Yet

Life Purpose

April 5, 2021


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Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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Ever wondered why you can’t find your life purpose?

You know you’re here for a reason. Deep down, you hear that whisper telling you there’s more to life than this, that you’re meant to do something else, something more…

You’re going round in circles trying to figure out what that is, so you can finally start the right business and get on with your life.

But… the more you think about it, the more confused you get…

What if I told you you’re looking for the answer in all the wrong places?

Your Life Purpose Isn’t A Goal 

A life purpose isn’t a goal to achieve.

It’s not that book you want to write. That album you want to release. That TED Talk you want to give.

These are accomplishments that can inspire people, empower them to take action, and bring beauty and joy into the world. 

If they’re something you feel called to do, you must absolutely do them. Dreams and desires are part of your life purpose and the work you have to do here on this planet.

But they’re NOT your life purpose. Your life purpose doesn’t have an expiration date. It’s not done the second your book is released or your album is out into the world.

Your life purpose wants you to keep contributing your treasures and gifts to the world till your dying day.

Related: Desires VS Life Purpose: What’s The Difference?

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Your Life Purpose Isn’t A Business (Or A Career)

Your life purpose isn’t a job, a career, a profession, or a business, either.

I’m a big believer that knowing your life purpose helps you determine what business you should start or what career is best suited to your talents and strengths – that’s why I start all my business coaching programmes with helping you figure that out first.

But, while your life purpose doesn’t change, the way you fulfill it does.

In the past few years, I’ve had careers as a freelance writer, skin coach, personal assistant, and now business coach for multi-passionate women. For most of my life, I felt like I was flaky for not being able to find that one thing I was meant to do forever.

Once I got clear on my purpose – helping women fulfill their full potential and be the best version of themselves they can be both inside and out – I was able to see that I had been fulfilling my life purpose all along… just in different ways.

Stop trying to find that one thing to do for the rest of your life and focus on how best you can use your talents and passions to fulfill your life purpose in this time of your life.

This is why I love multi-passionate businesses. When you don’t put yourself in a box, it’s easier to pivot as you find new ways to fulfill your purpose.

Related: How A Random Career Path Can Help You Find Your Life Purpose

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What Life Purpose Is

If your life purpose isn’t an achievement, a goal, a business, or a career… then what the heck is it?!

Your life purpose is your mission in life. It’s the overarching theme of your life. It’s an expression of your soul.

Think of it like a compass, always guiding you in the right direction. It keeps you clear on what really matters to you and what you want out of life.

When I work with clients, I like to sum up their purpose in a mission statement like this: “My life purpose is to help women fulfill their full potential and be the best version of themselves they can be both inside and out.”

Whenever you need to make a decision, simply refer to your mission statement and ask yourself, “Is this aligned with my purpose? Will it help me fulfill it?”

If the answer is yes, you know you are on the right track.

Struggling to find your life purpose? Download your FREE Purpose Finder Workbook to discover yours today:

Related: How To Write A Personal Mission Statement

Wrapping It Up

Your life purpose isn’t something to achieve or work to do. It’s a mission statement, an expression of your soul, a compass that guides you throughout your life. You’ll fulfill it in different ways over the years, so don’t get too hung up on finding the right calling. Just start doing the work you’re meant to do today.

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Learn more

I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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purpose finder worksheet

Have no idea what you're born to do or what business to start? Find out today.



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