Are you struggling to get high-quality leads in your business?

Is the thought of using scare marketing tactics to get clients putting you off doing business altogether?

Audiences are getting smarter and are being put off by these old marketing tactics too. The new way of doing business is heart-led and focuses on where your clients wants to be, not where they are right now:

“Let’s focus on outlining that picture of what they want in the future. Put them in that moment in time, in 12 months time, in six months time when something has happened, and help them to really feel that.”

Helen Munshi

Helen is an online business strategist and quiz funnel expert who helps entrepreneurs get quality leads through quizzes. Her approach is heart-led and focus on listening to your audience and empowering them, so they want to work with you.

In this interview, Helen shares her top tips and best practices to create highly-converting quizzes, how to make business decisions aligned with who you are and your business mission, and so much more. Let’s dive in!

In This Episode

• Welcome Helen! Her story and how she became a business strategist and quiz funnel expert.
• What advice would Helen give to multi-passionates who want to turn every passion into a business?
• Scarcity marketing vs heart-led marketing: what’s the difference?
• The advantages of using a quiz as your main lead magnet.
• Who should use quizzes as their lead magnet – and what else to use if your biz isn’t ready for them yet.
• Top 3 tips for creating quizzes.
• Examples of quizzes that generates hundreds of high-quality leads.
• Once you have created your quiz, what’s the best way to promote it?
• How does Helen make decisions in her business, so she can only work on what feels aligned?
• Helen shares a decision that made no logical sense at the time, but paid off big time.
• Should you share quiz results immediately or by email?
• How to tell when your resistance to a strategy is fear-based and when it’s just not aligned?
• Parting words and how to connect with Helen.

Resources

Follow Helen on Instagram: https://www.instagram.com/helenmunshi/ 

Follow Helen on PinterestL: https://www.pinterest.co.uk/helenmunshi/ 

Take the Success Archetypes quiz: https://thetreasureswithin.net/quiz

Book your FREE Discovery Call with Giorgia: https://app.acuityscheduling.com/schedule.php?owner=17213636&appointmentType=11135907

Connect with Giorgia on Instagram: https://www.instagram.com/itsgiorgiag/ 

Quotes

“Quizzes will allow you to tailor your marketing message and make it super specific to each individual group within your actual audience, which helps with conversions, obviously increases your income, but it also builds a more positive and aligned relationship with the audience because they feel heard.”

“Why do I keep getting these signals that I should be doing it? And maybe it’s because actually that is what I should be doing, but I’m just fearful to do it.”

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