the treasures within



business coach for multi-passionate women

Desire VS Purpose: What’s The Difference?

Life Purpose

January 25, 2021


Learn more

Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

Hi, I'm giorgia


purpose finder worksheet

Don't know what you're born to do or business to start? Find out today.



desire vs purpose 01

Is your desire the same as your purpose?

If you have a desire to be a relationship coach now, does that mean that’s your purpose, that thing you’re meant to do for the rest of your life?

Or is desire a passing fancy, something that could lead you astray and pursuing the wrong calling altogether?

desire vs purpose 03

Desire VS Purpose

Your purpose is the main motivating aim of your life, the reason you’re here on this planet. Think of it like a mission statement that guides your every action. Throughout your life, it never changes.

Your desire is a compass that keeps you going in the direction of your purpose. Desires are given to you for a reason, to help you identify the right way to fulfil your purpose on this planet. They can change, but they all help you achieve your life purpose. 

Struggling to find your life purpose? Download your FREE “Purpose Finder” workbook to discover it today:


Ready To Find Your Life Purpose?

Feel like you’re meant for more but not sure what that is yet? Download the Purpose Finder Workbook to find out your calling today (plus weekly tips on how to pursue it).

Thank you for subscribing!

Related: Your Passion Is NOT Your Purpose

How Your Desires Lead To Your Life Purpose

Desires don’t appear from out of the blue. Like my coach and mentor Emily Williams always says, they’re dropped in

You may think that everyone would love to be a relationship coach. But, for some people, that’d be the worst job they can imagine. They’re much happier being accountants or chefs. 

You know what that means? If you have a true desire to do something, a desire you keep thinking about night and day and that won’t leave you alone no matter how much you’re trying to ignore it, that desire IS meant for you. 

It was dropped into you because you’re meant to pursue it. It’s part of your life purpose. It’s telling you what your next step is. Follow it.

Related: How To Stop Feeling Guilty For Wanting More

desire vs purpose 02

Why You Need To Follow Your Desires

If there’s one thing I’ve learned in the past year, it’s NOT to judge your desires.

Us women do this ALL. THE. TIME. We desire something – whether it’s a beautiful pair of shoes, more quality time with our partner, or a six figures coaching business – and we make ourselves wrong for it.

Because it’s too much. Because it’s wrong to want more than you have. Because you don’t want to rock the boat and upset people with your requests.

This needs to stop. Now. Your desires are meant for you. It’s not your job to judge them. Your job is to follow them.

Your desires are there to point you in the right direction. In the direction of your calling. In the direction of better relationships. In the direction of the life you were always meant to live.

So, drop the excuses and own your desires. Dare to follow them. If you do, they’ll take you right to your calling. 

Liked it? Share it with a friend.


reader faves

browse by category








Learn more

I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

welome to the treasures within



purpose finder worksheet

Have no idea what you're born to do or what business to start? Find out today.



book your free discovery call

Get the clarity you need to figure out what your calling is and what multi-passionate business to start.

eager to start?