How To Choose What To Focus On in Your Business

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How To Choose What To Focus On in Your Business


December 21, 2020


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Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

Hi, I'm giorgia


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Running your business is one of the most rewarding things you can do. It’s also one of the most overwhelming.

There’s always something more you could be doing. Start a podcast. Do a launch. Post on social media. Go to a networking event. File your taxes. Tweak your website. Host another webinar. The list goes on and on.

How do you choose what to focus on so you can bring in more sales and clients without getting burnout?

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Find Your Zone Of Genius

For the longest time, I did everything in my business on my own. So what if I had no idea how to pitch the media? I’d still stay up till the wee hours of the morning to craft terrible pitches that never got accepted.

And what if spending time on social media was affecting my mental health? I’d waste hours on it every day and then feel resentful about it.

This is what an amateur does. If you’re serious about your business, you MUST do only those tasks that are in your zone of genius.

These are the things that ONLY YOU can do. They’re the things that bring you joy. The things you’re the best in the world at. The things that make you lose track you time and get you noticed by others.

For me, that’s coaching women on how to find their life purpose and start a business around it, host live trainings and webinars, and going on podcasts to share my story.

Anything else, you can either automate, delegate, or delete.

But, how do you find your zone of genius? It’s linked to your life purpose. Uncover that and your zone of genius will become clear to you. If you don’t know what your life purpose is, download your FREE “Purpose Finder Workbook” and find out today:

P.S. I’m not saying you can never do anything outside of your zone of genius. At the beginning, you’ll probably have to. Just spend as little time as possible on these other activities and either automate, delegate, or delete as soon as you can.

Related: 5 Weird Questions That’ll Help You Find Your Life Purpose

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Eat A Frog A Day

No, I’m not suggesting you eat a real frog. Frogs are what productivity expert Brian Tracy calls the most important tasks in your business, those that move the needle forward (hint: they’re also the ones that scare you the most and that you avoid like the plague).

It’s easy to fall into the trap of thinking, “I’ll just made a small tweak to my website. It’ll take just 5 minutes.” Before you know it, you’ve wasted your entire day on tasks that weren’t that important anyway. 

Each morning when you wake up, ask yourself, “What’s my priority today? What’s that one thing that would move the needle forward and make you feel like, if you accomplish it, your day has been a success?”

If your goal is to sign up 3 coaching clients by the end of the month, get off Instagram now and send an email to your newsletter subscribers or get in touch with EVERYONE you know to ask if they know anyone who needs your services.

Eat the frog first and the rest of your day will go smoothly – and you’ll reach your goals much faster, too.

Related: Are Your Actions Aligned With Your Life Purpose?

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Dedicate Time To Building Your Community

Not everything in business needs to have a monetary ROI. After you’ve dealt with the priority of the day, set some time aside to reply to emails, comments, and DMs. 

There’s nothing more important than building a community of raving fans. They’re the people who’ll spread the word about your launches, recommend you to their friends, leave amazing reviews, and buy everything you create.

Treat them like gold. Make them feel loved and appreciated. Show them that you care about them. Because if you don’t, why would they care about you?

You can be the best in the world at what you do, but if no one cares about you and your work, you’ll never go far.

Wrapping It Up

Choosing what business tasks to focus on is simple: stay in your zone of genius, focus on your priority, and nurture your community. Everything else can be automated, delegated, or deleted.

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I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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