You Can't Choose Wrong – The Treasures Within

the treasures within



success coach for multi-passionate women entrepreneurs

You Can’t Choose Wrong

Life Purpose

May 24, 2021


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Hi there! I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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Should I be a health coach or a writer? 

Build a digital marketing agency or specialise in FB ads? 

Start a cooking Youtube channel, illustrate children’s books, organise online events, or become a fitness instructor?

You keep spinning your wheels for YEARS trying to pick your one true passion and then… do nothing. 

What if you choose wrong?

Why Multi-Passionates Can’t Make Decisions

It’s not true that multi-passionates can’t make decisions. Deep down, you know what you want to do: all the things that interest YOU.

But, the world wants you to be a one-trick pony. To be successful, they say, you have to pick one thing, niche down, become a specialist.

And so, the search begins. The search for your “one true calling,” that one big, all-encompassing passion that’ll make you forget all others. But you can’t find it. Turns out, you’re passionate about a lot of things – equally.

What if you stopped searching for something that doesn’t exist and started embracing your multi-passionate nature? 

Related: 5 Common Myths About Passion You Need To Stop Believing Right Now

Why You Can’t Choose Wrong

If you’re equally passionate about multiple things, it doesn’t really matter which one you pick, right?

The pressure to get it right comes from the outside, from a world created by specialists for specialists. If you’re meant to do just one thing, the sooner you find it, the better.


You’re not a specialist. You’re a generalist. You’re not here to do just one thing. You’re here to do lots of things, create new products, disrupt industries and be a trailblazer…

There’s no right place for you to start. No right choice for you to make. Whatever you pick is right because it’s part of what you’re meant to do in this life.

And so, pick whatever has caught your eye now. Start there and see where it takes you. It could be your next six-figure business. Or you can lose all interest in it because you’ve found something else that interests you more. Some passions are just stepping stones to what you’re really meant to do.

But you won’t know that until you start. So start. Anywhere. Leave behind a trail of finished and unfinished projects.

That’s your life’s work.

Related: Forget About What You Could Do. What Do You Want To Do?

Struggling to decide what to do with your life? Download your FREE “Purpose Finder” workbook to find out your purpose, the underlying theme that links all your passions together, so you can build a business doing all the things you love:

The Only Wrong Choice You Can Make

The only wrong choice you can make is not to choose at all. 

The more you’re stuck in limbo land, the less time you have left for all the things you’re meant to do on this planet.

Not choosing is a waste of your talents. It’s a waste of your potential. It’s a waste of the contribution you can make.

Each project and business you start can help someone. Even if you abandon it a few months later, the experience will give you skills and knowledge you can transfer to your next venture. 

Nothing is ever wasted – nothing but the time spent in indecision.

Related: How To Make The Right Decision When Your Head And Your Heart Don’t Agree 

Wrapping It Up

Multi-passionates can’t choose the wrong passion or start the wrong business. You’re not meant to choose at all. You have many passions and talents because you’re meant to use all of them.  What would you do if you truly believed that? Start there. 

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I'm Giorgia, a life purpose and business coach. I help you find your calling and turn it into a business, so you can make the impact you were born to make.

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